Marketplace Guidelines

littleviolette · January 24, 2021, 3:12am

Business Registration

Any person or business using Leasehackr for commercial purposes must register, including the accounts of affiliates and/or employees (if any):

Existing personal accounts of commercial users will be retired.

Allowed Number of Marketplace Topics

Maximum per business:

One (1) active Marketplace topic per brand within a region
Six (6) active Marketplace topics within a region in total

Businesses are encouraged to consolidate Marketplace topics for similar brands. Topics that exceed the numbers above will be closed and unlisted.

Winners of the Marketplace Sponsorship Auction may additionally create a Sponsored Topic for the respective region(s) during the sponsorship period.

All accounts affiliated with a business are collectively subject to the allowed number of Marketplace topics.

Regions and Tags

When creating a post, you must select a region (e.g., California, Northeast, Midwest, South, West).

To help shoppers find deals, every Marketplace topic must include the following tags:

Category (Marketplace)

State or region (ca-socal, ny, usa-nationwide, etc. Only tag the regions you serve.)

Vehicle make (bmw, volvo, mercedes-benz, etc.)

Sellers can optionally include the following tags:

Price range (0-199, 200s, 300s, 400-600, 600-plus)

Vehicle type (suv, sedan, wagon, etc.)

Full list of tags can be found here.

Marketplace Titles

Titles that include a monthly payment must specify what is due at signing, either as a description or in dollar amount.

Any targeted incentives must be disclosed in the title if required for the advertised payment in the title.

Original Post (OP)

The OP is the first post that shoppers see when viewing a Marketplace topic. An effective OP will convey all essential information and result in fewer repetitive questions.

All OPs shall include the following at minimum:

Date last updated

Currently available deals*

Instructions on how to obtain the deal, including contact information

*Does not apply to Dealers bound by manufacturer advertising covenants.

Advertising Standards

Dealer or Broker advertisements posted on, or linked to, the Marketplace should include the following:

Approximate MSRP

Amount due at signing

Monthly payment

Months and annual mileage

Broker fee amount, if required (disclose on every post that contains a deal, not just OP)

If the amount due at signing is advertised as “first + taxes + fees”, provide an estimation of the drive-off amount based on seller’s state.

Discounts that are advertised as a percentage off MSRP should indicate the money factor rate markup (if any) and/or the required dealer add-ons (if applicable).

If conditional incentives are included in the deal, disclose the dollar amount of those incentives, and provide an estimate as to how much more the deal would be without incentives.

No Replies on Others’ Marketplace Topics

Dealers, Brokers, and Services shall not post their deals on another business’s Marketplace topic. The Marketplace shall not be used to poach customers from other businesses. Dealers, Brokers, and Services shall refrain from commenting on each other’s deals.

No Bumping

Dealers, Brokers, and Services shall not edit their topic’s title, or replying to their own topic, for the sole purpose of bumping the topic to the top of the Marketplace category without any value added.

Examples of allowable bumps:

New deal or inventory announcements reflecting an actual available in-stock vehicle or build.
A business announcement that otherwise adds value or interest for the reader or builds community.

Examples of prohibited bumps:

Consecutive replies from the OP that do not provide new information
Posting a reply and then immediately deleting it
Edits to the last post in a topic that do not result in new information
Edits comprised of micro adjustments to the monthly payment that do not substantively alter the deal
Buddy brokers/dealers bumping each others’ threads

Enforcement

Non-compliance with Marketplace Titles, Original Post (OP), and Advertising Standards would result in your topic being unlisted until rectified.
For violation of anti-bumping rules, your topic will be subject to Slow Mode for 72 hours.

If you observe a violation by another business, please flag the post.

Seller Reviews Page

A review page is required for Brokers and encouraged for Dealers and Services. Please review Guidelines for Review Pages.

Disputes

Should a forum member bring to the community’s attention a dispute involving a business, Leasehackr in its sole discretion will close and unlist all Marketplace topics by the business until the matter is deemed resolved. The business will have 24 hours from the posting of the public complaint to respond before their topics are closed and unlisted. Repeated incidents will result in a permanent suspension.

Revocation

Leasehackr in its sole discretion may revoke the business registration of a Dealer, Broker, or Service should the business violate the site’s Terms of Service or the behavior of the business is deemed to be inconsistent with the values of the Leasehackr community.

These Marketplace guidelines will be updated over time based on user feedback. This is not an exhaustive list. Please use your best judgment and act in the interest of the community.

Please note that Leasehackr and its parents and affiliates do not assume any responsibilities arising from the forum posts here. We are simply providing a platform to post advertisements. We do not provide any transactional services. Please be honest and clear when posting your ads here. Thank you!