Thank you for your suggestions! We evolve our community standards and guidelines over time. The current Marketplace advertising standards can be found here. If you find a thread in violation of these guidelines, please feel free to PM @admins or flag the offending post (and cite the guideline that’s been violated).
Original Post (OP) Requirements
The OP is the first post that shoppers see when viewing a Marketplace topic. An effective OP will convey all essential information and result in fewer repetitive questions. Please update the OP whenever new deals become available. All OPs shall include the following at minimum:
- Date last updated
- Currently available deals* (links to specific posts or spreadsheet are allowed)
- Instructions on how to obtain the deal, including contact information
*Does not apply to Dealers bound by manufacturer advertising covenants.
Advertising Standards
Dealer or Broker advertisements posted on, or linked to, the Marketplace should include the following:
- Approximate MSRP
- Amount due at signing
- Monthly payment
- Months and annual mileage
- Broker fee amount, if required (disclose on every post that contains a deal, not just OP)
If the amount due at signing is advertised as “first + taxes + fees”, provide an estimation of the drive-off amount based on seller’s state.
If conditional incentives are included in the deal, disclose the dollar amount of those incentives, and provide an estimate as to how much more the deal would be without incentives.
Marketplace titles that include a monthly payment shall specify what is due at signing. Titles shall not be predominantly in all-caps.