Rieuk - negotiating a good deal will take time and patience. Won’t happen overnight , so take a deep breath , get out your notepad and do some research.
Yes, It is frustrating - perhaps one of the most frustrating things people do in their lifetime : buying a new car. Thing is… that’s how they, the dealerships, like it… they want it to be frustrating.
That’s their secret sauce to making $$$$ - Frustration/stress.
Frustrate people, slow things down, misinformation, speed things up, aggressively ask you to take action, smooth talk… this frustrates the most patient of people.
Why do they do this? Why frustrate buyers?
Simple. To make you break down and mentally say “I give up”. To make you take a deal that is terrible for you as a car buyer out of sheer willingness to put an end to your frustration.
And…If you do give in, it will make you feel great initially – no more worrying! Plus they will compliment you on your smart and quick decision making. No more frustration, “just sign here and it will all be over soon”.
Your average person is going to fall for this sales technique a very large % of time. And it’s because we’re humans - we can only take so much stress before we “give up”
So…You finally give in, take a crappy deal, and convince yourself , your friends , your family that you “negotiated” a good deal ;). Inside, you tell yourself, “but damn, it was just too frustrating to keep fighting them…what else could I do?” You comfort yourself by taking a drive in your new ( overpaid ) car and try to reason to yourself that maybe the car was worth the extra $$ you overpaid , ahh, but these heated seats are really awesome, who cares what I paid! Oh well… and so, you move on… until a few years later
So, now that you know what’s going on, here’s how you can counter them:
- Be patient. Be prepared to negotiate for weeks, if necessary.
- Maintain control of the deal - YOU set the pace, when to go test drive etc.
- Ask for numbers and explanations & keep asking a 3rd , 4th time if they don’t answer. Eventually, you’ll get it or you won’t and if you don’t , you know they were BSing you.
- Get numbers via email and only goto a dealer After you agree on all details & confirm car is on the lot.
- Get the car and enjoy it - tell your friends & family you “negotiated a good deal” (only this time you really mean it )
Good luck !