PSA...Holiday car sales are a gimmick

#1

Since the question gets brought ad nauseam every single holiday at least once, and usually more, here’s your auto leasing PSA for the week…

HOLIDAY SALES ARE A PURE MARKETING GIMMICK TO GET YOU IN THE DOOR.

Back to your regularly scheduled programming.

14 Likes
Memorial Day push
#2

I’ve just been copy and pasting my pre-written response and editing to the correct holiday. Easier to just link to this instead for all holidays, so kudos

2 Likes
#3

It should probably be a FAQ, but I don’t have access to put it there.

1 Like
#4

How dare you?!

Next you’ll tell me that Irvine BMW sends emails to everyone. I happen to know that Private Sales Events are truly exclusive. They definitely don’t send invites to just any schmuck whose address they have on file.

6 Likes
#5

it’s already mid-month so i’m starting to get an influx of the ‘i went there because they offered this BUT THEN’
is it june yet?

4 Likes
#6

I still can’t wait for Cesar Chavez day coming up next March! They practically give them away…

3 Likes
#7

April 31 has the best deals.

2 Likes
#8

image

3 Likes
#9

Ford usually adds some bonus cash for the holiday. Toyota might add $500 or so on certain models. But, yeah, don’t expect a huge difference.

#10

I actually think that June (terrible 2) is an opportunity for both sellers and buyers to find a win win situation.

#11

Everyone knows that October 9th is the best day all year to buy or lease a new car.

2 Likes
#12

If anything, you’ll probably end up paying more. Crowds of people believing they are getting a great deal due to a “holiday special”, why would dealers deeply discount at all?

#13

When I worked at Nissan they always dropped extra rebates on holidays sometimes even more towards second half of the day.

#14

While that may be true, it wouldn’t be substantial enough to say that you couldn’t meet or beat that deal any other time a comparable program would be offered any month of the year.

Bottom line is that 99% of the time, holiday sales events at car dealers are a marketing promotion to get people who have been brainwashed into thinking they are fools for not buying now into the store in what would otherwise be a slow sales period.

Nobody wants to waste a day at a car dealership on a holiday…unless they “think” they’re getting something for doing so.

1 Like
#15

My luck has really been amazing.

Every time I want to get a new car, dealers are having blowout sales… many with prices too low to even advertise!

5 Likes
#16

Especially when a holiday falls at the end of the month and they’ve hit their numbers already.

1 Like
#17

Next you’re going to tell me that the flyer I got in the mail begging for my used car due to high demand isn’t real as well.

5 Likes
#18

That made me laugh as I got a phone call to renew my warranty on a car I leased 3 cars ago yesterday instead of one of those “we want your car” messages I usually get

3 Likes
#19

its the same in mall/outlet, during holiday all these store with big 50-70% off, but in reality most of the stuff are always half off but some even mark up their price. but when i go mid week when season change i get a t shirt from DKNY for 5 bucks, or if i wanna go real cheap then old navy will have some 85 cent t shirt.

#20

Or the mattress/furniture store that has it’s annual “going out of business” sale.

1 Like