I’ve just been copy and pasting my pre-written response and editing to the correct holiday. Easier to just link to this instead for all holidays, so kudos
Next you’ll tell me that Irvine BMW sends emails to everyone. I happen to know that Private Sales Events are truly exclusive. They definitely don’t send invites to just any schmuck whose address they have on file.
If anything, you’ll probably end up paying more. Crowds of people believing they are getting a great deal due to a “holiday special”, why would dealers deeply discount at all?
While that may be true, it wouldn’t be substantial enough to say that you couldn’t meet or beat that deal any other time a comparable program would be offered any month of the year.
Bottom line is that 99% of the time, holiday sales events at car dealers are a marketing promotion to get people who have been brainwashed into thinking they are fools for not buying now into the store in what would otherwise be a slow sales period.
Nobody wants to waste a day at a car dealership on a holiday…unless they “think” they’re getting something for doing so.
That made me laugh as I got a phone call to renew my warranty on a car I leased 3 cars ago yesterday instead of one of those “we want your car” messages I usually get
its the same in mall/outlet, during holiday all these store with big 50-70% off, but in reality most of the stuff are always half off but some even mark up their price. but when i go mid week when season change i get a t shirt from DKNY for 5 bucks, or if i wanna go real cheap then old navy will have some 85 cent t shirt.