That’s funny, I just got two of those in the mail yesterday, for the same car, from the same dealer.
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This! lol it really is a gimmick and always get asked if memorial day or july 4th will be sales and acura never does anything. unfortunately there are people out there that wont do anything until then! even after I tell them not to expect anything different from the pricing I already gave them they still insist to wait until those two dates! 
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For all the newbies that will read this thread months or years from now, there are now multiple sales folks on this thread that have confirmed this is true, and you won’t get a substantially different deal on a holiday.
Moral of the story…enjoy your holiday and skip the shopping.
My life’s work is complete.
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