Wording Emails for the Deal? [How To Negotiate]

Sure. Reason I say that because I had 2 dealers respond when I showed them the other deal sheet. They both would match either. It came down to which dealer has lower over all costs. They were both in different states so it was easier to decide because one state in general had higher dealer lease fees.
It really depends on the sales person you are dealing with over email. Some are more into using email and technology like a younger person. Whereas, an other sales person may be more traditional way of selling face to face.

I think what is being referred to earlier is sending an initial email noting that you are shopping them. Most dealers probably realize you are going to get another quote.

2 Likes

Hi,

I am trying to lease a Mercedes 2020 C300 4MATIC with MSRP around $51000-53000 in CT trying to aim for monthly payment less than $600/month including tax. I’m new to this stuff, so I’ve been reading lots of tips on here. There are 3 Mercedes dealers that I can go to, so I am planning to contact all of them by email. Do I get a deal from one of those dealers and contact other two dealers to see if they can beat it? Also, is it ok to just ask for no down payment? I saw that I should never pay down $ when leasing. I actually emailed one of the dealers to see how much discount they can give, and he said approximately 7-10%. Do I need to ask for more discount or is that a good discount? I am going to ask about money factor and residual on Edmunds to check on those.

If there are any tips you want to give, please do! I am new so any tip would be helpful.

Thank you in advance.

I am in Cleveland, and leasing a 2019 C300 4Matic w/ MSRP of 57k. I payed 499/month with PPM, but with 4k down (incl tax) which is approx 111 /36 months so id say you should easily get to the >600/month IF you get a lower MSRP vehicle.

The way I approach my deals is first thing I do is scout the share deals or marketplace thread to see what other hackers have been getting as a payment on an apples to apples car.

Then I would email a bunch of dealers that had the car I was looking at asking for similar terms to the previously achieved hacker deal. Many dealers will probably shut you down, if they dont want to play ball just move on.

Right now you’re doing things backwards. You need to figure out exactly what deal you want before talking to dealers. That means doing your research ahead of time, working out the details, getting comfortable with how leasing works, etc, and then thinking about reaching out to a dealer.

2 Likes

Fill in the calc after confirming Residual, MF and Incentives at edmunds.

Here is an example for $49,995 Mercedes assuming 56% residual, .00056 MF, $500 Lease Cash and no loyalty. If you get too much over 50k, its ‘agreed value’ might exceed 50k even after discount because you capitalize the drive-offs. And tax on a car over 50k is higher than on under 50k

You should be able to avoid that by paying some inceptions down.

General advise here is not to put money down to decrease the cap cost. You can still do some inceptions, it doesn’t count as money down. But I would assume this forum wouldn’t mind you paying $300 down if required do decrease cap cost to keep the lower sales tax bracket.

There are plenty of email templates on this forum, and you should be able to craft one, should be short and to the point, easily. Suggest your own price, including all details such as MSDs or no MSDs, incentives you know about (from Edmunds).

but before you do that, fill in the calc, look at the numbers, and contact @AutoCompanion or other brokers on the forum. they might land a much better deal for you. He has a bunch of c300 demo listed with good discount, new ones too. You can also get c43 for under $600

1 Like

Programs may have changed from October. Find out what they are so you can negotiate with dealers. Or save yourself the time and reach out to @AutoCompanion. Even with shipping, it may still be worth it.

2 Likes

Thank you guys so much for your help! I think I might reach out to leasecompanion to see if he can get a car with the options that I’m looking for. You guys are so helpful!

2 Likes

Searching the forum will answer 99% of your questions

1 Like

Not on a MB, but my recent strategy of emailing dealers with the deal I want has not worked. Instead of starting low and going up, dealers are just passing on me.

The better approach would have been for me to go “top down” by asking dealers for their price then playing them off each other to drive the price down. This is in the SF area though where there is a lot of $ floating around so the tactics might work differently elsewhere.

How aggressive are you starting? There are some people that insist on making an unreasonably aggressive initial offer in hopes of going back and forth to a middle ground rather than just make an aggressive, but reasonable initial offer. When you start too aggressively, you’re far more likely to end up with your email in the trash rather than get a counter.

The other good way to get your email sent straight to the trash is to make an offer with incorrect numbers/calculations.

1 Like

I started with 12% off. The advertised discount is about 7% off MSRP and LHers are routinely getting 10-10.5% off.

What kind of deal did you end up getting after starting with 12%? I’m asking 10% (on a volvo) and getting nowhere.

Then ask for 10-10.5% off. I just negotiated a lease on a 2020 M340i purely through email asking the internet sales manager of a local dealer for the upper limit (and not beyond) of what I was seeing on LH for that model of 10% off pre-incentive. Had a yes within 12 hours and an M340i delivered (free delivery included in deal) to my driveway a day later. I’m in the SF Bay Area.

1 Like

Exactly.

People seem to have this idea that if they drastically overshoot their target, they’re going to go back and forth with the dealer and meet in the middle. Rarely does that ever happen. When you’re trying to walk up to the edge of what’s doable, overshooting just means falling off the cliff on the other side. That’s how you end up with your offer in the trash.

5 Likes

I ended up at like 10.5% but on a fresh start deal. The times I asked for 12% I went nowhere. I agree it’s best to go to the “edge” of reasonable, but hard to know what that is. I end up over the cliff and in the trash can because I overshoot not wanting to leave any money the table :laughing:

Agreed. I think it helps having KBB/Edmunds TMV as reference points to gauge if the discount is realistic even before sending out an offer with a certain percent. Found this to be a thing on the Lexus LS, where only around 5-7% is the norm and 10% is “the best that they can do.”

Hi Jeremi, did you target a high volume dealership as I don’t think you can get near 10% off MSRP on a M340i form a small place. I noticed too that you get the best deals from either fleet or internet manager.

Here is a List of High Volume BMW Centers (Group F) if someone is interested.

I will get the most current list from a friend and post it here on LH soon.

Meanwhile:
2019 Center of Excellence Award Recipients
2020 Center of Excellence Award Recipients

1 Like

It was from BMW San Rafael, not sure if that’s a high volume dealership. That said, I’ll keep this list in mind for my next lease, thank you sir.

1 Like