Ford Maverick details released today, hot on the heels of the Hyundai Santa Cruz. I have to say, even as a non-truck guy, i’m kinda into them. I prefer the Santa Cruz design but honestly a decently spec’d Maverick that does 40mpg for what? $25-30k? has me interested.
https://www.caranddriver.com/news/a36647519/2022-ford-maverick-price/
The Maverick is all-hybrid and starts just under $20k. Same as you, not a truck person but Ford will sell every single one they build.
I am excited for Hyundai to compete in this segment! Small hybrid trucks will rule the suburbs!
The Santa Cruz is on the 2022 Tuscon platform, which also has a Hybrid powertrain offering, so it stands to reason that a Hybrid Santa Cruz is also in the works - although the hybrid will not be the base model and will not be available at launch.
These are cool trucks. Hyundai even managed to make their truck not look like a lunch box. 
For 20ish grand these will be hot sellers.
Yeah i’m wondering what the ‘market adjustment’ will be for these initially? especially in these crazy times.
Can you not order an AWD? That’s stupid…
The santa cruz looks like an suv that wanted to be a truck, the maverick looks like a traditional pickup truck.
In theory they should do well. In practice people who actually buy trucks probably won’t, even if they do everything that they need a truck to do, since they aren’t “real” trucks. See: Ridgeline, Honda.
Yeah I agree that most truck people arent going to be interested, but I think perhaps people who may have considered a Subaru Crosstrek, or a Tucson might be…
People kinda like me. I have absolutely zero user need for a truck. I live in LA. There’s no possible reason for me to get a truck. But I would totally be interested in these if they ever become leasehackr worthy
I think if I wanted one, I would have bought a Subaru Baja. That didn’t do well. Maybe the market taste has changed. We’ll see.
These are all hearse-worthy.
As in they’d make a decent hearse? Or that you’d die if you had to drive one?
The former.
But now that you’ve asked…
WhErE tHe TaCoMa At?
Toyota’s Truck division saves a lot of money by not keeping a designer on staff. Just keep rolling out those old designs that lease well…
They’ll prob lease terribly but if I could I’d love one of these. Not even a truck guy but these are pretty fresh
You can on the 2.0L. On the build you have to select 2.0L first then AWD appears as an option.
Why would they need a designer when it just sells?
Exactly. A little competition is good for everyone.
Can’t get reasonably priced coupes or wagons based on small- to mid-sized cars any more but they’ll build lifted El Caminos for some reason…
