FREMONT, Calif.â Tesla Inc. TSLA 0.44% blamed âproduction bottlenecksâ for having made only a fraction of the promised 1,500 Model 3s, the $35,000 sedan designed to propel the luxury electric-car maker into the mainstream.
Unknown to analysts, investors and the hundreds of thousands of customers who signed up to buy it, as recently as early September major portions of the Model 3 were still being banged out by hand, away from the automated production line, according to people familiar with the matter.
While the carâs production began in early July, the advanced assembly line Tesla has boasted of building still wasnât fully ready as of a few weeks ago, the people said. Teslaâs factory workers had been piecing together parts of the cars in a special area while the company feverishly worked to finish the machinery designed to produce Model 3âs at a rate of thousands a week, the people said.
Automotive experts say it is unusual to be building large parts of a car by hand during production. âThatâs not how mass production vehicles are made,â said Dennis Virag, a manufacturing consultant who has worked in the automotive industry for 40 years. âThatâs horse-and-carriage type manufacturing. Thatâs not todayâs automotive world.â
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As ng0 said, blah bad news, move on, nothing to see here, keep sipping koolaid âŚ
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In a statement, a Tesla spokeswoman declined to answer questions for this article and said, âFor over a decade, the WSJ has relentlessly attacked Tesla with misleading articles that, with few exceptions, push or exceed the boundaries of journalistic integrity. While it is possible that this article could be an exception, that is extremely unlikely.â The Journal disagrees with the companyâs categorization of its journalism.
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One worker who spent time in the Model 3 shopâdubbed by some as Area 51 because of the limited access and secretive natureâdescribed watching young workers in September struggling to move large pieces of steel to weld together instead of using robots as is traditionally the case.
âIn place of the robotsâŚyouâve got two associates lining up with a big, old spot welder hanging from the ceiling by a chain, and youâve got one associate kind of like balancing it and trying to get the welder in position, and youâve got another welder with his arm guiding it,â this worker recalled seeing. âSparks go flying.â