2024 Audi Q8 e-tron Premium Plus
Plasma Blue | Black interior | Black Optics package | Cargo Cover | Audi Beam Rings
36/10 lease
MSRP: $83,435
Sales Price: $70,790 (15.15% off)
Incentives: $13,500 (but I was eligible for $16,500 - more on this below)
Residual Value: 55%
Money Factor: .00245 (buy rate is .00205)
DAS: $2976 | DMV fees, doc fee, tax on incentives, first month’s payment (acquisition fee was rolled into payments)
Payment before Audi Care: $597/month before tax, or $658/month after tax (10.25% sales tax rate)
Payment after Audi Care: $609/month before tax, or $671/month after tax.
No MSDs
LH score: 10.2 years
Incentives (up to $16,500 right now - I had $13,500 applied):
- $5000 national customer cash
- $7500 PHEV credit
- $1000 regional EV certificate
- $1500 Costco (they did not apply this - more below)
- $1500 loyalty (they did not apply this - more below)
Story: After searching a bunch, I found a great color/option combo and started dealing. Got a 10% off offer, but it had a juiced MF of .00245. Told him I’ve gotten 12-13% off in the past at buy rate and asked what he could do. He said it was his best. I countered at 11% off at buy rate. He said no, but maybe could do 11% off at the juiced MF. I told him I wasn’t thrilled about that but I’d look at the math, payment probably OK. He ended up coming back with a VIP discount but said the loyalty and Costco incentives weren’t stackable, but it would work out better for me. While not as deep of a discount as it seemed, it did work out better than 10% off at buy rate MF because I didn’t get taxed on the extra incentives. $13,500 in incentives with 15% off the car obviously very strong; never like a juiced MF, but I’m of the mind that I don’t care how the deal gets done, just that it gets done. Big extra plus - no junk add-ons that they force you to pay for that I’ve found at many places.
LH calculator of actual final deal
As a public service, I created this calculator modeled to show my “effective” deal - with full incentives I was eligible for, and at a buy rate money factor instead of a juiced one, before Audi Care, and assuming your DAS is all drive-off fees, but drive-off fees only, eg. acquisition fee not rolled into the loan. Payment is low by $8 and DAS is high by $300, but those offset. (In other words, this is what best represents an apples-to-apples “target” deal that’s on par with this deal without the numbers being juiced.) At buy rate with full incentives, it comes out to an effective discount of 10.15% off MSRP. I thought it was weird he went for a deeper discount in exchange for taking away two incentives, but it actually lowered my DAS by $300 because I didn’t have to pay 10% tax on the additional $3k in incentives. So whatever. Could I have done better? Maybe during Season of Audi, but who knows how the programs will be in a couple months, and what inventory will look like.
TLDR here is ~10% at buy rate (not inflated) MF will achieve roughly the same quality of deal - so my deal LOOKS better on paper than it is, due to the marked up MF and $3k in lost incentives… but $670/mo for an $83k Q8e after taxes, after Audi Care, with $3k DAS is still a solid solid solid deal. Obviously would’ve loved a VIP discount at buy rate, but I’m realistic - and this is plenty good. Maybe during Season of Audi, which I could’ve waited for, but I figure better to pounce on a great deal than wait around for a perfect deal. (I shopped for the 2023 e-tron and waited around for a “perfect” deal and kept losing them because the strong incentives made the cars move too fast… I learned my lesson from that.)
DAS breakdown ($2,976):
- $85 dealer doc fee
- $50 in tire/electronic DMV/etc fees
- $787 DMV reg
- $670 first month payment
- $1384 taxes on incentives
** acquisition fee rolled into payment
Audi Care
- I added this in finance, which added $1099 to total price / cap cost (not shown in the calculator above for the sake of apples-to-apples comparisons). But it bumped my RV from 55% to 56%, raising my payment from $658 to $671. This represents a total actual cost to me of $468 across three years, for three years worth of annual maintenance services that would come out easily to at least amount that PER service. No brainer if you ask me.
I hope this helps someone!
PS. I won’t be sharing the dealership name out of respect for their request that I don’t, but it should be replicable at many dealerships in CA with an in-stock car if you search enough, talk to enough of them, understand your leverage or lack thereof, and make a strong but realistic ask. That said, this is my third strong Audi lease and I’m happy to give people tips. Drop a reply or a DM.
