Summary: Good discount on a new BMW should be 11%. For CA buyers, goto Irvine or Murieta or save yourself the hassle and talk to one of the brokers here.
I saw some of the insane deals on the 530e and thought to try for myself. I would prefer loaners but the pricing I got had little difference in terms of how I valued new vs new**. Sadly I failed because atleast for me I could not find the find the right car in the right color with the right features at the right price***. Anyways. Learned a ton, here is some info that may some info that may save newbies some hassle. Please remember that this has been mostly my experience and if someone wants to add to this please feel free to.
- Irvine: Came out with initial offer of 11% discount. Didn’t budge much but overall customer service was excellent. They take credit card for down payment and MSDs. Don’t have much loaner inventory though.
- Murieta : you already have a dealer rep with excellent reviews in the market place section here on the forum. Not much to add.
- New Century : they have nice variety of colors like blue, golden etc and the usual black/white. They have cars sitting on the lot for 200 days but they won’t budge more than 12%. CA was kinda rudish, no surprise that cars have been sitting so long. They don’t seem to be interested in discounting loaners thu.
- Long Beach: Initial offer was 11%, like Irvine, but they dont seem to be interested in selling you. They don’t respond to emails or calls. I had to initiate request 3 times from dealer website for someone to get back to me. However, their loaner inventory is great, decently discounted. However, they refuse to budge on loaner pricing, saying its set by Corporate (Sonic).
- Sterling: 10.5% is the max they will go. However, their CA was courteous and genuinely wanted to make a deal but Im guessing his manager didn’t wanna go deeper.
- Mckenna: Had loaner cars sitting on lots for ~6 months. Asked for 20% off , got no response back basically.
- Nick Alex: Similar to Mckenna, basically. In the end they become rude saying if I can find a loaner off for >16% , I should just go buy it and not bother them.
- Beverly: Good inventory, I know someone on this forum getting a 12.5% discount on a new car thru them, but I didn’t have much luck. 8% off new and won’t give a decent number for loaners. Sonic dealerships don’t like to negotiate on used cars it seems.
- Rusnak: Best quote I got was 15% off for a loaner.
Not to bother:
- South Bay: They think invoice (6%) is a great discount on a new and 10% on a loaner is an awesome discount.
- Crevier: For a car sitting on the lot for 200days, 10% off the last day of the month/quarter is the max they will do for a new car.
- Santa Barbara: Initial offer for a loaner was 4% off and MF jacked to max. Final offer was 6% off at buy-rate. Needless to say , I did not reply nicely.
- Pacific.: Emailed multiple times, and they were always gonna contact me back with a quote but never did.
- Valencia, Vista and Buena Park: I just avoid autonation dealerships. Opaque pricing, marked up MFs etc. BP was actually surprised I wanted to do buy-rate, but they “couldn’t do that, best they can do is mark-up only 20 basis points”.
- Bob Smith, Century West and Center: Did not find cars that I was looking for
- Riverside, Bakersfield: Did not contact.
- Weatherford: Manager was up-front, was willing to deal 11% discount at base MF. If you want to shop in norcal, I’d say start here. Loaner inventory limited
- Valley: I did not shop here cuz of limited inventory but I’ve known a couple of people getting 11% for new cars at buy-rate
- East Bay: 10% off at base MF is the best they can do.
- Stevens Creek / Peter Pan / Fremont: You may be able to push more than 11% but MF gets jacked, so it becomes a “moo point”. Someone however did pull-off a 20% off a loaner at base-rate at Fremont on this forum last month, I’ve no idea how. I personally had a talk with their manager and 15% for a loaner is the best they would do for me.
- SF: Don’t really want to negotiate. Someone however did pull-off a 18% off a loaner at base-rate here on this forum last month, I’ve no idea how.
- Niello: 8% off a new is the best they would do.
- Mountain View: The sleaziest dealership on the west coast. To be avoided like the plague.
- Fresno , Monterery: Please, just don’t bother.
** For me, a 530e loaner is worth an additional ~4% discount over a new 530e (1500 CA Ev rebate+ ~850 CCA = 2400 $, which is about 4% for a 60k car, ignoring tax for now.
*** Getting the right car for me was slightly more important. E.g. I wanted the Driving Assist Package, and wife absolutely hates white colored cars… so there is that