Was just doing some research and I noticed that the Jeep Wagoneer has a $3,000 rebate plus many online prices have it listed at 6-8% off sticker price before the incentive.
For such a new vehicle, and considering market conditions, is it really doing that bad? How else can you explain the rebates and dealer discounts on this new model?
I personally think it’s overpriced for what it is. To me it seems they are trying to compete with the Escalades and Navigators of the world. Most consumers would prefer having the luxury badge for the same (or less) price tag.
The entry level models seems to be priced higher than the proven Tahoes, Yukons, Expeditions.
It would be hard for me to justify paying ~$90-100,000 for an FCA product.
They keep the lights on because Hemet is a ghetto - most houses are really cheap there. People choose to be house poor and spend extravagant money on their cars (buy a Dodge Charger at 20% APR, throw some rims on it). Pedder’s son played football with my older brother, they’re absolutely loaded from their business model.
I am somewhat surprised they would admit to false advertising.
Years ago I tried to buy an “ad car” from a Toyota dealer in the South Bay. They initially refused to sell at the ad price, so I called the LA Times and complained about the false advertising. They put me in touch with a manager at the dealer, who agreed to honor the ad price. When I showed up to buy the car, the salesman initially told me the price was only good if I took their high interest rate financing. After pointing out that the ad did not mention that, they relented, and sold me the car at the ad price.
I’m sure they would honor the ad price but take into consideration that it probably includes several rebates that most don’t qualify for and it doesn’t include some kind of protection package for $2-3k. That’s why I said 6-8% off sticker rather than their advertised price of over 11% off sticker.
California is probably one of the most friendly consumer states. It’s not the 1-star rating they’d have to worry about, it’s the investigation by the Attorney Generals office for deceptive practices and violations of state law.
I have seen a couple on the road up here in the northeast (MA). My wife test drove the Wagoneer last month, when she took in her Pacifica for service. One of the sales guys mentioned to her they had recently sold a $100k Grand Wagoneer.
I just checked that dealer’s inventory and it shows they have 4 in stock. The average dealer discount is about $2k.
It just feels like the GCL and the Durango are too similar in size to the Wagoneer. CJDR is competing against itself and the price tag of the Wagoneer is sinking it. Or at least that’s the impression I get.