Hello [Dealer], I’m in the market for a pickup truck and am coming across some great lease deals on Tacoma’s. My research suggests I can get a ~$40k 2019 Tacoma TRD Premium Off Road Double Cab 4WD MT w/Premium and Tech for $225/mo using MSD’s (plus tax and tags). Any interest in getting me into a similar Off Road (ie Stock #191146) around the same price?
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So, I’ve seen a lot of people here getting amazing deals on BMW loaners (20%+ off MSRP, lots of incentives, tax credits, etc).
I’ve contacted all the BMW dealerships within 3 hours of me. (Central Texas).
They either will not come close to this discount, or will not separate discount from incentives, or just will not even come close to a reasonable deal. And if we can agree on a price, they jack up the MF by 4x and won’t budge.
I can’t make physical appearances at all these dealerships around the state. I’ve emailed and followed up with phone conversations and I can’t get anywhere. They just will not budge. I tell them I’ll drive over and sign today if they will make a reasonable deal, but the deals aren’t even good deals, let alone great deals.
Am I doing something wrong?
What should my approach be? Is it possible to cut one of these deals without endless haggles? I see so many deals on this forum from BMW San Antonio and their Courtesy Car inventory is overflowing, but I can’t get better than a borderline sucker offer.
I ran into that problem and practically gave up. Are there brokers around? I’d suggest with brokers, you might not find a unicorn but you may get a much better than average deal.
Somehow also suggested check out cargurus and find cars that have been on the lot for months. It worked for some, didn’t for me.
Seems like every time I reach out to a dealer, they’re $200-$300 higher than what I’ve researched and it feels like a waste of time to try to negotiate. What are ways you level set to get dealers to reply with an honest price of the bat?
Did you expect them to give you the price you wanted right off the bat without any negotiating? They will always shoot high. What do they have to loose some people don’t negotiate. I always counter asking them if I can see the specific details as to how they came to that price. When they send it I tell them the money factor is marked up or the discount is to low are I’m not paying for any crazy add ons, whatever the issue is. As long as they respond with pricing via email you are on your way to negotiate.
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I prefer to start the conversation by telling them the deal that I want, not wait for them to tell me the deal they want.
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Because everyone wants a no-haggle, best price and then proceeds to haggle afterwards.
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Hi guys. I am a new member to this website, although I have been lurking for several months in preparation of my first lease hack. I have not started contacting dealers, but I have put together an introductory email that I hope to send to dozens if not hundreds of dealers across the United States in order to secure a good lease deal. I was hoping you guys can review the proposed email that I plan to send below. Do you guys have any feedback on it? Do you think it needs any work or any changes?
To simplify my lease hacking, I have considered putting together a spread sheet that includes the name and contact information for all the dealers in my state and the surrounding states. With this information, I can use the mail merge feature in Microsoft Word to pre-populate the emails and to send dozens of them at once.
Pasted below is my proposed email. Please let me know your thoughts.
"Greetings BMW Dealer, my name is Steve Johnson and I am in the market for a new vehicle. Please note that I am a completely serious buyer. I will not waste your time, and I am ready to pick up a vehicle in the next few days if we can work out a price.
As an initial matter, please note that email is my preferred method of communication, and I have no intention to visit your dealership in person or speak with you over the phone until you can provide me with a satisfactory and reasonable quote over email.
To be quite straight forward with you, I am looking to lease a demo BMW. I would like a price that is around 22 percent off the MSRP before any incentives are added. Please note that the deal must have base Money Factor (MF), so do not mark it up. If applicable, I can put down the maximum number of Multiple Security Deposits(MSD).
Although I am open to considering any loaner vehicles in your possession, I am specifically interested in VIN X-XX-XXX-X, which per my research on cars dot com and car guru has been sitting in your inventory for approximately 325 days. I can take his vehicle off your hands and help you move inventory if you are open on the pricing. Please note that I am located in New York City from Area Code 10021. I am flexible as to number of months and mileage, and would just like the cheapest deal available.
I am not interesting in putting any money down other than potential tax, acquisition, and government fees. As a proud member of the LeaseHackr community, I am well aware that my conditions may seem a bit difficult and extreme to work with. However, please be aware that I am a serious buyer who is willing to pick up a vehicle ASAP.
If you believe we can work together on this deal pursuant to the aforementioned terms, please send me a simplified deal sheet that specifically includes the following: (1) MSRP, (2) Selling Price that does not include any incentives, (3) months, (4) miles per year, (5) residual, (6) money factor, (7) taxed and untaxed incentives, (8) drive off, (9) taxes, (10) acquisition fee, (11) government fees. I will review the deal sheet and pick up the vehicle if you are able to meet my conditions as to to the lease.
I look forward to working with you, and hope to hear from you soon.
Best Regards,
Steve Johnson"
Thank you guys for reading my thread, and I look forward to your feedback.
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As a dealer, I would immediately delete that.
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You will get responses at least 4% of the time to that manifesto.
Edit: and we just had a massive thread about this which I’ve merged this into.
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As a non-dealer, I would immediately delete that.
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Way too long
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Any reason why? I know maybe it’s a bit long, but I wanted to save the dealers time by just being straight-forward with them and including all the information in the intro.
Darn. I put a lot of effort into my post, and now it will get buried in another thread. I also was hoping to get some feedback on my mail merge strategy. I really have tired to take everything I learned from this site and combining it into my strategy.
Greetings, my name is Steve Johnson and I am in the market for a new vehicle. I am ready to pick up a vehicle in the next few days if we can work out a price.
I am looking to lease a demo BMW. I would like a price that is around 22 percent off the MSRP before any incentives are added.
I am specifically interested in VIN X-XX-XXX-X,
Please note that I am located in New York City from Area Code 10021.
I am not interesting in putting any money down other than potential tax, acquisition, and government fees.
Please send me a simplified deal sheet.
Best Regards,
Steve Johnson
I just trimmed 90% of what you wrote yet it says the same thing without intentionally/unintentionally trying to piss them off.
I get you’re looking for a deal but you’d slamming a sales guy w/ a ton of info, on deal he’s going to make a mini on, if that.
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You should put as much time if not more into reading threads that have already discussed this topic. Your email makes you sound arrogant, pompous and difficult to deal with.
Keep it simple but direct. Be friendly and nice. Be appreciate of their time and effort.
And how is mail merge going to save any time versus copy and paste and changing the names and stock #?
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Just put yourself in the dealer’s place. Would you want to deal with yourself? And after receiving a few emails like this daily and knowing that the same email was sent to 100 other dealers?
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Ben, thank you for your kind advice. Do you think the 22 percent off MSRP is a fair number for an initial email? I think the goal should be to get about 20 percent off MSRP, but I added the extra 2 percent so I can leave myself some negotiating room. Also @Ursus I know maybe the email is worded a bit strong, but I thought maybe some dealers would appreciate that I explain exactly what my terms are, and don’t waste their time with any non-sense or negotiating back and forth for a month. I will admit that I have autism so sometimes I am not socially aware of things.
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I’d start by asking for what you want - let them counter and go from there.
I’m certain you’re going to do/have done your own calculations, it’s now about trying to get a deal, or structure that works for you.
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This is what I do
Me: Hi I am interested in a loaner xyz x drive. I have been shopping a bit around but I love the color and features of this -stock number- vehicle. I am looking to buy out in cash could you give me a cash price quote?
Dealer: I’ll give you 5% off msrp it’s a good deal but if you finance it will be 20% off
Me: I’d like to stick with cash price for now. Can you do 23% off I’ll come by in 30 minutes with a check.
Dealer: I can’t do that but maybe I can do 15% what’s the best number to reach you I’ll have my GM talk to you.
Result 1:
Me: phone call with GM agrees on 20% off cash price. Schedule meeting with dealer
Me: calls back CA asking for lease quote structured perfectly using leasehackr calculator and all incentives eligible.
Dealer: provides LH worthy lease quote
Me: 
Result 2:
Me: phone call with GM fails to get to where I want. I say thanks for the offer I can’t agree right now but I’ll follow up at month end to see if things change.
Me: follows up 30th of month. Back to result 1
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