The problem manufacturers face with this segment is that they are dressing them up as trucks and calling them trucks when they are really Utes. I guess they don’t want to brand them as such so it’s just easier to slide them into a small/entry level truck slot in their lineup. I’m curious about Ford’s (and perhaps Hyundai’s) marketing for these. Out of the gate Ford seems to be targeting women, which is an interesting choice. The oversized SUV has reigned supreme as the mom-mobile of choice for a very long time. Is there room for a different option?
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