Yep. There’s a lot of ingredients that go in the cake. One dealer’s advertising could be 1% or so more or less of the MSRP than another’s. How much support money a dealer gets depends on their SSI scores, CSI scores, and hitting training and 360 (lease return purchase) objectives. Then there’s performance bonuses or other incentives, which aren’t published anywhere. On top of all that is the motivation and craziness factor of the sales manager or general manager, not to mention the mistake factor.
@mani_is_kool - happy to amuse. I’m generally happy to butt heads now and then.