I know that I’m new to brokering here, but I am a longtime member and this has always annoyed me. It’s become even more of an annoyance since starting to broker.
I see other brokers posting prices for cars with a monthly that is very low because they are stacking in a ridiculous amount of incentives of which almost no one would qualify for all of them.
I view this forum as a place to be free of annoying dealer like tactics. We’re all here to add transparency to the leasing process. Incentive stacking and then playing the “you don’t qualify for this” game is dealership nonsense that I think has no place here. Especially not when it’s an unrealistic stack.
Personally, I think all brokers should be advertising monthly’s only with incentives that there are no qualifications for, and then simply list what people can add if they qualify. I kind of get it with the BMW crowd, it might be safe to assume loyalty there, but elsewhere, it’s not as easy to assume what people would qualify for.
It is very annoying as a broker to have to explain to a newer user why the $350 price they saw on someone else’s spreadsheet isn’t actually going to be $350 for them.
Like most in the business, there’s a domino effect where if one broker/dealer offers a car at a very low rate, inclusive of all available rebates, the rest need to follow suit in order to appear competitive. So it’d have to be a situation where everyone adheres to the same standard of posting, or some sort of hybrid where something like loyalty alone may be included, but not VPP/Corporate or a 1st responder discount, etc.
Yes, including first responder discounts as standard is a bit ridiculous.
Personally, I refuse to do it.
I used to include conquest, I don’t even do that now.
My deals only show incentives that anyone would qualify for, and if we can make it cheaper, that’s great. It might lose me a few low effort people, but I think it’s overall better.
While I’d prefer things to be standardized, at bare minimum, included rebates should be called out. Saying something like “includes all available rebates” does no one any good.
I like the brokers that have a spread sheet that breaks everything down, and even better, some include a link to the calculator. If your deals or you are not transparent, I doubt you’ll have much success here( and you will get roasted on your thread and memed)
The low price doesn’t bother me to each there own but the constant bumps for every life event gets annoying…My neighbors dog had puppies, oh and i have cars to sell. All business related updates should go in review pages.
Oh you don’t like how they slip it in that it’s in addition to whatever the DAS. Most of the wannabes need it up front because they are selling phone numbers and aren’t actual brokers
Are you licensed? Do you have relationships with multiple dealers? Do you sell phone numbers? If one dealer cuts you off are you out of business? (Full disclosure, I was on the dealer side for a long time so my perspective might be jaded)
On a related topic, I think I’ve found a BMW dealer that brokers use, and could share it with users. What are thoughts on the ethics around posting the dealer’s name?
Is there reason to protect brokers’ ability to charge people $400 - $700 for something that I and possibly others are willing to give away for free on a “leasehacking” site? Should non-brokers try to help out people to get deals without paying for brokers? I think we are too respectful of brokers honestly.
I would tend to agree, although I can tell you, as I have started doing this, it’s a lot more than that for me at least. It’s my job to get that lead fully qualified before sending them on to the dealer.
I spend a ton of my time dealing with people who ask ridiculous questions, try to negotiate on an already bottomed out deal, ask for quotes on 3 cars and then ghost me, etc.
I’m a low level broker and I spend hours and hours dealing with people. I have answered over 100 inquires since i started a few weeks ago and 90% of them are a waste of time.
I don’t think it’s a dick move but be ready for the dealer to shut you down when you ask for the deal. Brokers get specific pricing based the amount of leads generated and promise in some cases a specific amount of vehicles a month. The intent is to save a client thousands, while making hundreds. Dealers rely on brokers to hit bonuses.
I don’t think non-brokers helping folks with pricing info is a dick move. Post your deal. You got it on your own. It happens all the time. Tell people where you got it. If you got it from a broker and then tried to out them, that would be somewhat unethical in my opinion, almost anything else is fair game.
