I’d propose a longer title length if we go that route.
Especially with a standard format, it should allow more deals and and more uniformity:
For example, with the current title length, I am only allowed to type this much before it cuts off:
[NJ.lease | NY.lease] | HYUNDAI | NOVEMBER | $99/month Ioniq EV w/CHARGE UP NJ | Or $1k Fees+Tax on $186 Elantra SE, XXX
Just to fit:
Business Name - Brand - Month - 2 Complete deals with Down/monthly.
With a longer length, I would be able to do things like:
NJ.lease | NY CT PA MD DE MA | HYUNDAI | NOVEMBER | $99/month Ioniq EV w/CHARGE UP NJ | Or $1k(Fees)+Tax Down on $186/mo Elantra SE, $199/mo Elantra Value, $235 Sonata, $245/mo Tuscon, $265/mo Santa Fe
I think, without some structure, the longer titles can be abused. But with the proposed standardized structure, allowing longer titles will be a net positive for everyone. Brokers can advertise more exact pricing on a wider selectin of popular models, and customers can save the click and compare more cars, apples to apples, just by scrolling titles.
I want to be able to advertise my Total down, and Total Payments, including all fees, including my broker fee, and all “for everyone” or “for all state residents on EV/PHEV” rebates.
I provide a disclosure in my first post, but would be pro-normalizing how these things are advertised.
Lease Term & Pricing Disclosure
All advertised deals are 3 year, 10k miles per year. Monthly payments are as-advertised.
Pay your True Due-At-Signing (DAS) dollar amount (or roll it in w/good credit) of just:
$1000 Down (consisting of your state reg, bank acquisition, dealer fee)
Your first of 36 equal payments.
Fees & Rebates Disclosure
The following are NOT factored into advertised prices and are available as EXTRA DISCOUNTS, on top of what I’m listing, to those that qualify for them.
All deals require a $249 broker fee from customer paid to me to start your deal
All Deals are eligible for a $250 BonusDrive rebate, which is filled out by the customer after leasing, and arrives via check 8-10 weeks
$1000 First Responder rebate (if you Qualify at the dealer)
$1000 Military rebate (if you Qualify at the dealer)
$4000 Recent College Grad rebate (if you Qualify at the dealer)
I also have the more specific problem where I advertise two distinct types of car, with very different pricing structure, from the same brand, so I have to squeeze both onto the same thread:
- Gas Cars in all states, following the simple disclosures above
- Electric and plug-in hybrid vehicles, which must be leased from a dealer that is physically located in the same state that the customer resides in. Reliance on state-specific incentive programs that vary between states does make it trickier to standardize. For these I only presently NJ and NY (but very soon about to start offering MA, and CT), and each has a different payment and payment structure on the same car.