I’m currently looking at CX-5 Touring AWD (base) and am just starting to get offers out to a couple dealers. Based on another thread, it sounds like getting a 10%+ off (pre-incentive) deal is unlikely? In one of my initial conversations, the dealership offered a 3.2% pre-incentive discount (~$950).
Without getting too into the weeds on a specific deal, what kind of negotiation tactics should I be using when it feels like the cars are being shuffled through the lot very quickly - and nothing really distinguishes any vehicles of the model/trim I’m looking at, at any local dealerships?
In my first conversation, I came out and said “here’s my offer for this vehicle - I’d like to get this if we can get to 10% off pre-incentive,” (with actual numbers of course)." The guy basically shut me down right there and offered the aforementioned 3.2% discount (+Mazda incentives). I requested further details/quote (the salesperson said they’d email me later that night), and within a couple hours he called back, saying that that stock # had been purchased by someone else already.
Any suggestions? It is just a tough market right now? Is it realistic to go after 10% pre-incentive?