It’s because they mark it up and add in useless accessories. Msrp is $35,700. This is not what I would call a good deal. I was in the market to buy one as a fun car but got turned off by the dealer tactics.
I see it all the time. Some dealership even tack on more overpriced/marked up crap. This weekend I helped my neighbor purchase a Honda Odyssey EXL and brother in law get a Ridgeline at the last moment the dealership reported that there was extra charges for dealer add-ons. Some weird term for 3m stickers around the doors and bumper at a exorbitant price (this is after I got the OTD price locked in). I showed for measly 36 bucks plus free shipping you can the same thing on Ebay. Anyway for the Odyssey they threw them for free but for the Ridgeline we was stuck to pay for all weather floor mats, wheel locks and mud guards at dealer cost.
Checked my calendar, and it’s not April 1st. What am I missing? $845/month for a Honda? I’m pretty sure there are much better options if you’re spending that kind of money.
Did you even take time to see what accessories it comes with for that mark up? Maybe it comes with a Honda robot that can go out and get a job and help with the payments…