Located in Central NJ and looking at 2019 Optima S with MSRP of about $26.5. There is a lease cash incentive of $5060. Working with a RV of 53% and MF of .00197, my target is a monthly of ~$170 with ~$1500 DAS (first, fees, and taxes) for 36/10. Based on my calculations, this requires about a 15% pre-incentive discount off MSRP.
Is a 15% discount off MSRP (before the $5060 lease cash) realistic?
I shopped a Stinger last year and experienced what they say about Kia dealers. It’s very difficult to get the discount before incentives out of them, plus other games about needing an SS number to get a quote, etc. However, in this case, think there are several factors that could make these numbers work.
• 2020 Optima is coming soon
• Nobody wants sedans
• There are about 200 Optima S within 50 miles, with many on the lot for over 200 days
• June is the end of the quarter
The Optima S is well equipped with all the features I’m looking for but would definitely consider other options if the numbers are better. There has not been any recent activity on LH for the Optima S, so hopefully this will help steer me in the right direction. Thanks!