And then in a couple of years, they’d cry for tariffs or some other crap once everyone else has developed decent EVs.
At least they’d exist in a few years. Losing billions every quarter on the EV folly may well bankrupt them. The market has clearly spoken. Nobody wants EVs other than upper middle class virtue signalers in SoCal and Denver. It cost Ford $5B to find that out. I could have told them for a measly $100K consulting fee.
Edit: LOL I didn’t realize Ford announced earnings pretty much as I was typing this. They announced another $1.5B loss on their EV folly. And projected a $5B loss for 2025. For the love all things holy, someone put an end to this madness already. 
Or, Ford just builds terrible EVs, considering the Tesla Model Y is the bestselling car in the world.
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Yes, Tesla sells a popular niche product worldwide. Out of about 75M cars sold worldwide Tesla sold 1M Ys.
Good Job! Elon gets a gold star for being #1.
Meanwhile Toyota alone sold 10M non-EVs worldwide.
Nascent technology always starts small.
How long did it take for the Internet to become mainstream?
Or smartphones to exceed landlines?
Or cars to take over horse and carriage?
Probably not in my lifetime but EVs will be the norm.
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Who knew my family is upper middle class virtue signalling
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You do realize that per capita there are far more EVs in use in other metro areas, cities and counties above and beyond SoCal and Denver?
You also realize that most people that own/lease EVs really don’t care about the environment and not trying to act as if they care, but they actually want a great deal that you can’t get on most ICE rides and also do not want to pay for overpriced and overtaxed gas? In fact, I see that lots of people on LHer and across the internet complain about their electricity bills and insurance costs to the point of not being able to pay either comfortably, but the EV itself fit their budget. That is not upper middle class by any stretch and that is a huge portion of EV drivers.
I don’t see from the politics of almost any EV driver on here that they are “virtue signaling” with their EV. On the flipside, your vice signaling is far more apparent and present from the text and tone.
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Maybe no one wants a shitty EV like the Mach E? The F150 lightning is geared towards people who don’t want anything that does better than 15mpg. Quite hilarious that they’ve spent $5B for those two cars lol. Someone like you must have been at the helm.
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They were already getting shitty advice for less than that
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Well, they didn’t want a shitty Mach-E up until last month 
"A slow start overall, but not without a few bright spots. One standout? The Mustang Mach-E, which is having a stellar opening lap with sales up a staggering 172 percent.
That’s right, the all-electric Mach-E, long ballyhooed by purists, started off the year very strong. Ford shifted 3,529 of them during the month or around 113 of them per day. That’s clearly a huge improvement on the 1,295 units sold in January of 2024. That statistical bump smashed every other car in Ford’s lineup save for one."
When 3 funds own 25% of shares outstanding and they have an agenda you follow it. They have clearly been pulling the strings and culture shaping for awhile now. If they were to liquidate your company is gone over night. Likely why companies were marketing to .001% of the polulation and alienating 50% of their consumers…and most have no choice but to use their funds for their 401ks. Thats where the problem is
Some proof of this is they don’t own Toyota and they didn’t follow along. Their stock price clearly reflects that
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Still have people that will buy only “U.S. goods” and want their mutual funds with investments that are not headquartered in Aichi.
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Of course they are. They just didn’t need to be first or roll out multiple models etc. It would be foolish not to do R&D on battery tech for such a large company. But they’re also not spending nearly what other companies had to for early adoption. Components get much cheaper over time as we all know via consumer electronics. They also will be building hybrids in their new facility which is the bulk of their business and what the average consumer prefers.
They can actually profit using the Toyota name building cheap EVs abroad that aren’t as regulated as us markets. They just had a blowout quarter, they can now enter the Chinese market strategically and profitably (most likely)…the weak yen will help that
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We’ll see, IMHO, they were late to EV market in china, trying to play catchup and lost a lot of market share to china domestic car makers, not only in china market, but in Southeast Asia as well.
Sony was the dominant player in portable audio, it only took 1 good product from apple to turn it around. Toyota may have made the same mistake.
Cars have a bit more stickiness because it’s a utility.
The bz4xr2d2 is a horrible EV yet it still selleases because of the Toy halo.
Same thing with the Prolazer although that’s a better EV than it’s GM counterpart (unless you only buy “domestic”).
There is plenty of room for them to catch up because the bargain EVs are tariffied.
Teenager? A friend got them a used Niro.
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If I have to get one now for a teen, I’ll get a used e-golf.
I read this article before work. Mostly about how Tesla is doing a good job at alienating the people who buy EVs at the highest rate. But also had this chart about Toyota’s “halo.”. It is crazy that almost no one has a negative view of Toyota.
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