My friend stumbled upon something interesting while trying to hack an ILX, the car doesn’t even come standard with Apple CarPlay. I don’t know how Acura plans to grow market share while selling the previous generation Civic without even standard CarPlay (which is free on the Civic)
Thought it’d be interesting to discuss the future of brands like Acura and Infiniti. Great to hack, but what’s the point of these brands other than that
While not everyone might care, I do assume the majority does, as it is standard in most vehicles. If its in the civic and not the ILX, makes you think of the value proposition.
If we ignore carplay as a specific feature, it does seem like selling what is essentially now a two generation old civic in drag is not a path towards long term success.
This argument comes up all then time….Bread and butter brand has standard x, and you have to pay for it in a (insert brand here). If it’s that important to you, buy the car that has it. The premium/luxury space has people willing to pay for it, or they’d offer it for “free.”
You’re paying for it one way or another…it’s just baked into the sticker price and not a separate line item anyways.
You aren’t wrong and what is said above about the ILX being a 2 generation old civic I think is a bigger issue than the no carplay. Just from that fact I would say thank you next unless they were somehow going for $199 a month and even then rather have the new civic.
Was scrolling through some ilx’s on cars.com yesterday because I was curious what the current interior looked like (been awhile since I even thought about an ilx) - was surprised that it was still basically the same interior from 2013 with the two screen setup, then thought about it for a min and was not surprised…
I think those bringing up the point that many customers don’t care about CarPlay are definitely missing this. (Also, I think most customers do care about CarPlay/Android Auto. It’s such an obviously useful feature) But regardless, as you said, lack of CarPlay to me is more of a symptom of selling an old car with a lack of investment in modern tech than anything else. To me, the problem is definitely as you said more about the fact that their selling an old vehicle that other than maybe being hackable for a cheap lease, is completely washed out by all of its competitors.