Acura ILX doesn’t even come standard with CarPlay

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21

Sure, maybe you don’t that’s fine, but a quick Google shows 79% of customers in 2017 either consider it a must have or a feature their interested in (the number is more than likely more now) I’m sorry, but I don’t know how Acura can position itself as a successful brand and ignore that.

Again, I totally think the lack of standard CarPlay is more of a symptom of an under invested brand more than an issue of the lack of the feature itself. To me, the bigger issue is without a doubt the fact that it’s an old Civic selling for more money, without much added value.

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Don’t want to repeat the same comment, but answered this in the last comment as well. With all due respect, I think you’re in this minority. Regardless as other have said, the problem is definitely the fact that their selling a rebadged old Civic without much added value.

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Ye agreed, I was saying CarPlay since it’s easier to mention one but def Android Auto is important as well

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means the car probably supports it as well…less and less automakers just do carplay nowadays

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If you want to talk about the majority of people, the majority of people won’t even look at an ILX.

The reason there is such a vast array of vehicle choices (body styles, trim levels, packages, options, colors, engines, fuel efficiency levels, price points etc) is because tastes and priorities vary dramatically.

It’s astonishing to me that people find any car with under ~450 hp appealing.

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I don’t know why you have to go ad hominem and talk about what lease payment we’ll share. Shows you don’t have an argument to make.

Meanwhile, thanks everyone else for a productive discussion

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And I’m not sure why you didn’t read anything but my last sentence. :wink:

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I read it, and then you went ad hominem. Not worth my time to argue with people who resort to baseless antics. Enjoy your week, my friend.

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Just reiterating my point about varying priorities, which had been falling on deaf ears.

I just took out the last sentence. :wink:

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I think a varying priority is “I want a 7-seater SUV not a performance convertible.” I would be hard-pressed to consider a feature 79% of people are interested in a varying priority.

On top of that, the discussion really is about the true value prop of Acura. Which seems to be nothing, if their not truly bringing forward premium vehicles to the market, but instead nearly a decade old re-badged Civics.

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Is it though? We are talking about a car that’s been a generation behind the Civic for so long that it’s now two generations behind the Civic.

We even had memes about this.

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Interesting to us at least, alas hahahaha

I mean you’re def right tho, it’s such an old car one would expect it to be frankly more dated

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How to bundle and price these things to appeal to the greatest number of people is something of an art.

This is also true for other products as well, like software.

Just because a group of people desires a feature, doesn’t mean that they’re willing to pay extra for it.

Some will, some won’t.

So you look at cost, you look at the sales opportunity, and then see if there’s ROI.

It’s just business.

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Of course, and Acura being on the bottom half of sales for luxury brands maybe they probably got it wrong.

It’s just business. Bad business. Hence, the whole discussion here.

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@trusted_legacy_group Mods, feel free to close thread, I don’t think it’s going anywhere productive

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It seems like CarPlay is useful to some, but not to all.