Hey all - It’s my first time negotiating a lease, so I want to make sure I’m not using incorrect logic that is unreasonable and will result in me getting nowhere with dealers.
I’m in the market for a new 2019 Audi A5 Sportback Premium Plus with options (MSRP ~$52,500). According to Edmunds, there is a $6,250 dealer market allowance in my area (that was in April, it looks like it went up to $7,250 in May).
I received a quote from a dealer for a total discount of $8,700 (sale price ~$43,800). Based on the April dealer market allowance, it seems like the dealer discount is only $2,450 (less than 5% of MSRP). I countered with a 14% dealer discount and the dealership said I’m way off and that the $8,700 is the best they can do.
Does the large dealer market allowance for last year models affect the dealer discount I should be aiming for? I saw a recent post where people said favorable things about a deal with 13.2% dealer discount before a $3K incentive at the time. Other recent 2019 A5 posts with <10% dealer discount thought there was room to negotiate.
I guess what I’m trying to understand is whether I’m way far off being reasonable by expecting 10-15% dealer discount off of MSRP in addition to the substantial dealer marketing allowances being given today for the 2019 model? Trying to understand if this dealership is just being conservative (which I understand given the times) or if I’m misreading what I should be hunting for.
Thanks for any thoughts!