Generally, you want to negotiate on pre-incentive dealer discount, understanding what the mf is (as some dealers will offer a bigger discount but mark up the mf) and keeping an eye on dealer add ons/other places they try to add profit back in.
Generally, you want to negotiate on pre-incentive dealer discount, understanding what the mf is (as some dealers will offer a bigger discount but mark up the mf) and keeping an eye on dealer add ons/other places they try to add profit back in.