I will say it like this, suv’s are trendy.
Aside from men I would say Many women like the x3, x5, x7.
What’s not to like about their suvs, they are stylish, have great tech, luxury brand, etc etc
The full M cars not the Mxx throw luxury out the window, essentially these cars are built to be “supercar killers” whether it be on the track or in a straight line.
How else do you explain the m5 sedan dropping 0-60 times like 2.8-3.0 seconds on the street, or the m4 cs suspension to be very stiff… built for track use.
I think quite literally M took the x3 and made it very hardcore to appeal to enthuasists, which it no doubt does a great job.
With that being said most men let alone women aren’t even used to circa 500 hp in a rwd biased awd system, take the “trendyness” of suv’s plus a fully blown M car, with it looking very aggressive and staying relatively affordable (compared to the 100k+ sticker of the x5M and the x6M) and you have a recipe for a huge mistake for many buyers.
Like others have said the key issues with this car seems to be harsh suspension, sluggish acceleration on low rpms/speed, and the initial sticker shock of having to run 2 sets of tires.
It’s not the cost of the tires it’s just that most people aren’t used to running winter/3 season tires and going through the hassle of swapping them out not to mention having another set of wheels.
I think the key point comes down to the fact that suvs are viewed as comfortable and cushy but the x3M throws that out the window and thus you have a vehicle that some aren’t prepared for, man or woman.
