So a week or so ago a pretty big campaign, perhaps nationwide, popped up touting $999 down and $149/mo on VW ID.4. This was for the basest base model “standard.” Unsurprisingly, most dealers didn’t have many of these. (Side note, because all dealers have a destination-fee, which that price didn’t include, it seems theoretically impossible one could have it).
My question is- a handful of brokers in Southern California on Leasehackr started advertising deals on these at the same time, and they were basically all gone in 2-3 days. Why is this? Is this a coincidence? Some deals were even lower than the marketing campaign numbers. If dealers were sitting on inventory of these, are they specifically trying not to have them? Another commenter suggested this is a typical bait and switch/soldout thing, but it is in their favor to sell them even lower just to not have them for the incoming wave? Or trying to hit a sales target, in mid Jan?
I think my question wasn’t clear. My question in a nutshell is, why would the dealers choose to sell via brokers for less than they would get in their own store? Especially when the sales given the promotion were practically guaranteed.
These were 24 MY on stop sale till CY25. They needed these off the books yesterday. Brokers probably to hit some kind of volume bonus, maneuver around regional ad/sales restrictions.
A stop sale is usually related to a recall that is unfixable due to parts / engineering and creates a safety issue for the car drivability. All sales are ‘stopped’ because of it.
Once they figure it out and solve it, the stop sale is rescinded. The ID4 has been on a stop sale for a while, and those 24 models are rotting on the lot because of it.
The dealers have to move them and brokers is an avenue to move them FAST.
The standards that were being advertised were not on the lot. They were being delivered and allocated to the dealers so they can get rid of them. If a dealer got 50 allocations, they wouldn’t mind getting rid of them through a broker.
It looks to me as though VW has posted a lease deal on the ID.4 RWD S. I can find ID.4 RWD Ss on dealer lots near me, not with that spec MSRP. They are all in the 47K range. Has anyone looked into this ID4 deal yet? Not as good as the one on the Standard but as everyone has said, those seem to all be gone.
2024 all‑electric ID.4 RWD S
$189/month for 24-month lease.
After a $7,500 EV Lease Bonus. Offer ends 3/3/25.
$999 due at signing. Excludes tax, title, license, options and dealer fees. No security deposit. For well-qualified customers. Limited inventory available.
Yes. Some brokers posted them here in Socal. With $6100 in dealercash. Seems like a decent deal. If you want to pick one up soon, I can give you one lead. Just DM if interested.
We were able to sell about 15 at that price or lower. The lowest we delivered was $99 including LA tax with $2K das, 24/10k & no broker fee (as we were paid by our dealer). After that, we switched over to S. But all our units were allocated (not on the lot), and as they came in, the recall was fixed & then customers took delivery. It was a mess of a process for a car that is not even worth the $99 a month.
Because when they don’t have these insane deals and the showroom floor is empty, I keep the lights on by sending an X amount of deals their way every month.
I’d be interested in getting into another ID4 (previously had one in 2022 and it was my first BEV-it was great) for the following deal in PA:
ID4 S RWD $47k
8% off msrp pre-incentive
$13600 incentives
58% RV
.00001 MF
I’m not interested in working with a broker and their fee…I’m just casually looking for a 3rd BEV 24/27-7500/10k for under $5k total OTD. Ideally would love a ridiculously cheap FIAT 500e or MINI, but nothing yet.
ONE 2024 Volkswagen ID.4 S - WHITE WITH BLACK INT