When looking at true car is the price you see before incentives?
I strive to get a dealer to discount at least 10% off msrp before incentives. Some dealers discount about 3-4%. That angers me.
For me it’s always a guess whether they can actually do the 10%.
Is there a source to rely on?
Search shared deals and market place listing here to get a better idea of aggressive deal targets. Truecar is just a dealer lead generator these days.
No.
10char
Good point on it being a lead generator as that is exactly what it is.
Dealerships pay TrueCar to send them internet leads. Pricing is set by each individual dealer and how they explain their pricing will vary as well. I have sold the same vehicle three times at the same price and explained the pricing/incentives three different ways because, well, TrueCar has my lowest price and at the end of the day the customer has to feel like they won.
Makes no sense to follow some blanket rule… some cars will go for less and some will go for more.
This is like the “1% rule”
It helps me feel like I don’t get ripped off. At least 10%, I shoot higher but I feel good if I can settle for 10%.
Before incentives
There are some cars where a 10% pre-incentive discount is impossible and a “good deal” is a good bit less than 10%. There are other cars where you should be getting a lot more than just 10% off and 10% is a horrible deal.
As always, you should set your pre-incentive discount targets based on what is a “good deal” for that vehicle by looking at actual deals.
Much like the “1% rule” it just helps people feel like they weren’t ripped off.
Doesn’t actually prevent people getting ripped off sometimes
When dealing with other areas of business there’s always wiggle room of 10-15%. Ask for it and sometimes you’ll get it. Better than paying msrp or whatever is thrown at you the first time.
You can enlighten me on how to better approach the feeling of not getting ripped off.
Do you research into what the market actually supports so that you are going off of numbers that are actually substantiated.
Mind you, this is what True Car was supposed to offer… and did for a while, until their business model caught up with them.
And that’s what I thought I was doing right but now understand it’s inclusive of incentives and as mentioned a sales tool.
I’ve done True Car and the first dealer sent me the ‘perfect car at the right price’. too bad they didn’t have ANY of that car, or intended to give me that ‘right price’ OR that sales person EXISTED (I got the oh she just left, let ‘john’ help you)
If you are leasing? Edmunds and this forum will help you.
And if you are leasing or buying, ask a Broker in Marketplace to get you a price.
No substitute for doing the research. One needs to know ahead of time what’s realistically aggressive and what’s completely unrealistic
When it comes to leases sometimes the captive programs are good enough that the cars fly off shelves with smaller discounts and vice versa
Camaro couple months back for example
Honestly, if you already have the list of cars you are interested in narrowed to a few, I’d just do 5-10 minutes worth of searches in Marketplace and Share A Deal.
The guy, who brought these deals to LH, will be remembered. Too bad he got pissed for not getting enough credit.
I already forgot.
You have to know the market for that vehicle on what is possible.
Try asking that on an Audi RS6 Avant, RSQ8. LOL
I just remember there was a guy, but forgot his name, so yeah. It was sarcasm, anyway.
