Interesting survey about the luxury brands in the USA (sorry Audi, you’re not a Luxury brand anymore; and Porsche is too premium to be lumped in with BMW/Benz).
I wonder if our brokers have info about whether the typical smart shopper on this site fits the average. My guess is LH users want luxury at a budget price, while the luxury brands usually attract people who want to drive a nice car PLUS flex their luxury car high payment as a symbol of wealth.
The average BMW and Benz buyer is much older than what I would have guessed.
Check out those average monthly payments… Anyone signing a lease for these monthlies on an “average” non-true-M or non-true-AMG build would get chased off this forum in shame.
With all these savings (on LH), any income could afford a BMW. Nobody’s getting rejected for financing here.
