I agree, every time I read someone who is probably new coming on here and posting to learn more people are very negative. Most people aren’t lease experts which is why they come here to get more informed.
@NightyNight Yes when you get on Toyota’s brand web site and see local offers they are regional. For instance here in New England will be for Maine, Mass, NH, Vermont and RI. Since each state will have different tax rates, sales tax is not included. If you read the tiny print below it breaks down what is and what is not included. Typically your state’s plates cost and the individual dealer’s documentation charge which will vary is what’s missing. Some dealers may throw on other fees as well but you should avoid the ones doing that.
So really it’s more like $3-4,000 due at signing. In my experience the brand offers are a fair deal for both customer and dealer. Certainly discounted but if you’re looking for better you can probably find a dealer in your area that gets more aggressive. Rav4 hybrid isn’t as mass produced as gas model so may not see as deep a discount as someone above put it “supply and demand”.