I am negotiating to buy a full size CPO Range Rover.
Anybody have any advice based on experience as to what to aim for in terms of % discount
I’ve gone back and forth with the internet sales guy - I started by offering 12.5% off sticker (what I got off my last car) and I slid to 10%
He started at 5% and has inched out to 8%
It is hard to feel as certain in terms of how much give there is for him because unlike a new car I’ve got no way of knowing what he paid for the car or if it needed any work after the leasee returned it…
Any informed advice greatly appreciated 
So he’s saying 8% off list as in MSRP or the CPO price. Because people here have definitely worked 8% off a brand new RR…I know I helped family get 7% couple years back.
Other than that note I am useless when it comes to a cpo RR
@ethanrs May have some insight if this is in CA
Not following the questions here. When it comes to used/CPO, there is no relevance to % off asking price. The vehicle and options, history, and of course asking price all differ from car to car.
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To clarify he is offering 8% off the advertised CPO price (not the original MSRP)
Given that it is a Land Rover dealer and CPO car I figured they would follow a formula from Land Rover to derive the original advertised price
But maybe they don’t in which case I can see the logic that % wouldn’t necessarily mean a lot
no, they most definitely do not follow a formula. Give me all the details of the vehicle and I can check Manheim data to at least give you an idea of what it is worth at dealer auction. How much profit and how much for CPO you are willing to pay is up to you.
This. Personally we are no haggle on CPO cars because we are priced at market and only offer cars with a spotless service history and have been well taken care of. Percentage off of ask is completely irrelevant, look up the listing on CarGurus and compare to other similar comps in the market. (Similar options and mileage that are certified). Also look at how long it’s been on the market, that’s a big factor.
This would be the best approach. Know where the baseline is (auction price) and add in a certain amount for CPO cost, some reconditioning costs and a profit for the dealer.