This was a cash buy on 4/27 but probably still worth the data point with this car market. Looks like this car still has some room (since it’s been refreshed to brand new 2022 model) to get a good deal but May has reduced purchase rebate by $1,000.
Year, Make, Model, and Trim: 2021 Hyundai Tucson Limited (FWD)
MSRP: $31,165
Selling Price: $27,490
Incentives: $3,500 in factory cash
OTD Price: $23,990 + TTL
Region: Northern California
The dealer also came within $200 of my CarMax offer on a 2011 Hyundai and took it as trade. There may have been more room (I don’t think so - took forever to get this price done) but this was the only FWD in a color we liked within 100 miles.