Price Check – 2025 Kia K4 GT-Line Turbo (SoCal)

Hi all, looking for a sanity check on this deal in SoCal.

Car: 2025 Kia K4 GT-Line Turbo
Location: Glendale, CA (ZIP 90024 region)
Term: 36 months
Miles: 10k / year
Drive-offs: $0 (true sign & drive)
Monthly: $430 including tax

Numbers from worksheet:
MSRP:
$31,760
Selling price (before incentives): $28,584 ≈ 10% off MSRP
Rebate / lease cash: $730 (dealer says mix of flex cash / sticker bonus)
Acquisition fee: $650
Doc fee: $490.80
Gov/DMV fees: $650 (listed as “Government Fee”)
Adjusted cap cost: $29,738.11
Residual: $20,326.40 (64% of MSRP)
Money Factor: 0.00260

Dealer says there is no loyalty, no Costco/AAA, and that this MF/RV is the correct Kia program for my region. Edmunds quoted MF .00221, 65% RV, $480 lease cash, no loyalty for 36/10 in 90024.

Questions:
1.
Is this a good deal for this car in the current market (10% off + $730 rebate, $430/mo w/ tax, $0 DAS)?
2. Is the MF markup from .00221 → .00260 typical for Kia or should I be pushing harder for buy-rate
3. Any suggestions on what a realistic target payment or selling price should be if I keep 36/10 and $0 DAS?

Thanks in advance!

Hey Shani,

For what it’s worth, Ratefindr shows a mixture of your two sources for that zip code: I’m seeing 64% RV and 0.0022 MF for a 36/10 lease.

Maybe a more well-practiced Kia shopper can confirm but I’m also seeing a $500 KFA loyalty incentive. The Holiday lease cash of $480 is being combined with a VIN-eligible “sticker sales event” incentive. That looks to be correct math and no gimmicks. Again, these points being just for your awareness.

Most CA Kia deals posted have been on the EV models, so I don’t know that there would be a larger sample of historical deals to compare.

If your metric is instead evaluating a $0 DAS & $430/mo turbocharged FWD sedan, I think it’s relative to your desires. IMO that K4 interior is really sharp for an entry level model. Being the Turbo, did you enjoy how it drove? Have you cross-shopped other sporty sedans? It may seem incongruent to your finances now but sometimes examining total lease costs give folks more perspective. For example, I would take a loaner MY25 BMW 330i if the cost increase was only nominal (regardless of how the DAS and monthly were structured). You would have to consider premium gas and a potentially higher insurance payment as costs outside of your lease. Otherwise, one argument is that there exists better deals if you are shopping for deals.

On its face, 10% before incentives seems great for a Kia. The spiked MF is adding about $750 in overall cost. If you’re a negotiator like some of the hounds in here, a marked up MF on a Kia sedan would be frustrating. If the dealership is reaching numbers you are satisfied with, it may not be relevant to how it was obtained.

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0.0022 Is buy rate. At buy rate you’re at ~$418. Discount is solid.

I could do $399 including tax with $599 at signing.
$599 + $399 * 35mo =$14,564.00
vs $430*35 =$15,050.00

Saves you a bit if you wanna go through a broker. ($3,500 off msrp @ buy rate)

This is a tiny bit less in rebate but if the color combo you want has the extra $250 sticker select rebate it’ll be even cheaper ($250 rebate)