Noob question - Reserve on jeep site

On the jeep site, once you build a model it shows a price of 600$ per month and allows you to reserve a specific VIN for a refundable fee of 500$. What am i missing? Is it that simple or will i get laughed out of the dealer store when i get there?

I don’t know if it is that simple, but I am sure the dealer would love you to reserve at the terms on the website and come pick up your new jeep. They may even roll out the red carpet for you and close early.

Lease pricing on jeep.com typically is based on at MSRP pricing with a good $8000+ due at signing.

Does the $600 month have an asterisk that mentions it excludes tax, tag, license, registration and dealer fee and also assumes a certain dealer discount, money factor and so on?

Do you qualify for any incentives mentioned?

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