I was browsing just because I was curious this morning, and saw that one of my locals dealers has the MSRP for all of a certain new model listed $1000 higher than what’s listed on the window sticker (yes, that’s $1000 over the sticker price including destination).
I know they can list their sale price as whatever they want and charge ADM, but can they legally misrepresent the MSRP? Seems like a shady way to trick people into paying a markup without realizing it.
I had a very bad shopping experience last year with a different brand of this same dealership chain, so it’s really bothering me to see this even though I’m not even in the market to buy right now.
If you click on the window sticker link on any (of 3 randoms tested, all 3 were the same) you will see that the MSRP listed on the site is $1000 above the window sticker.
Thanks! I just saw that. So, they’re advertising an MSRP that is 1000 over sticker. That can only hurt them. I routinely check the sticker and for some reason, completely missed it.
Yea doesn’t matter what they list for. Just make an offer. Dealers who advertise significantly below MSRP, are counting every imaginable rebate that exists. Dealers adding a markup, just need to be reminded politely it’s not 2022 any longer.
I was shopping for a Niro EV, dealer added a markup of $4k. But eventually settled for $5k under MSRP. Although it was too late, another dealer accepted my offer by this point already.
I’m not even shopping right now, was just looking because I was curious about the K4 and my son might be looking for something in a minimum of 6 months, but I would never buy from this place. I tried to deal with their Subaru dealership last year, and the sales guy was like something from a bad movie. Every stereotype of the sleazy car salesman. I had the urge to punch him in the face within minutes of meeting him.
But MSRP is arbitrary anyway. If FMV (fair market value) of a base K4 is, say, $22k then does it matter whether it’s $26k MSRP with $4k off or $32k MSRP with $10k off?
Didn’t the K4 literally just come out? Doesn’t explain the inaccurate listing, but maybe dealers might be willing to give much of a discount yet? (Edit: never mind; just saw a listing for a K4 near me for $2K off MSRP).
I personally would avoid a brand-new model w/ unproven reliability and stick w/ Honda/Toyota (even if Honda just announced a recall on the Civic and HR-V and Toyota on the Corolla Cross Hybrid…).
FMV isn’t MSRP. MSRP is set by the manufacturer, not the dealership. The average Leasehackr knows that the days of paying MSRP and over are mostly done, but the average buyer of a brands lowest priced vehicle probably doesn’t and will think they’re getting a deal at MSRP when it’s actually over.
But yes, we can call this conversation over. I’m just pissed off at slimy tactics in a world where everything is already overpriced.
It’s basically an Elantra wearing a Kia coat. They just updated it to match what Hyundai already did 4 years ago, same guts different body. Whether the Elantra has proven quality since it’s redesign is still a question.
