The key is to learn the vocabulary for leasing and then ulimately learn to use the LH calculator. Once you do that- you will have a much better understanding on how to negotiate a “good” deal. Check the marketplace for your geographic region and know all your eligible discounts, buyrate MF, but the key is negotiating PRE-INCENTIVE DISCOUNT. And utilize MSDs to lower MF if your capitve offers them.
In the interim- if you need a car and are pressed for time- hire a vetted broker. It not only saves you time, but they’ve done all the hard work for you. Time is $.