It’s a bit of a perfect storm of a move away from diesel and Brexit nightmares. But they also need to learn that they can’t just churn out extremely unreliable cars and continue to build sales. It seems once you’ve been burned by a JLR product, you are very unlikely to buy another.
My Dad is just about to return his second F-Pace (first one was taken back because of huge mechanical issues) and he’ll be picking up a Macan in the next couple of weeks. It may not be any better! but he certainly won’t touch another JLR product again.