(Not laughing at you @Moody_Ahmed ), I’m laughing at charging $399 for something that’s applied with double-sided tape.)
Aside from all of the other garbage others have mentioned, the doc fee is $699, which may be common in your market but it’s high on a national basis. In CA, for example, it’s capped by statute at $85. In Ohio I commonly see $249.
While generally not negotiable as a line item (you can normalize this with the dealer discount when you make an offer), the doc fee is all extra profit. I paid $799 on the BMW I got in Virginia, but I also got an obscene discount, which isn’t present here.