How does Audi compete with Mercedes or BMW if they lease so badly?

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#21

Audi Rs and true amg (ie 63/65) lease horribly.

Some of audi’s “S” lines lease relatively well- specifically the s4 and sq5.

I think the only amg “lite” car that leases reasonably well is the c43 sedan.


#22

RS5 lease like crap. Abhorrent deals.


#23

There are two major sales strategies in pretty much of all kinds of industries . You either go after revenue ( by pricing low ) or you go after “gross” profit ( by pricing high). It seems Audi’s strategy is the latter whereas others have been the former. Both methods work and companies often change from one to another across different product segments . I have some educated opinions ( I do this for living in my current line of work ) based on my observations mostly but i am too lazy to write a long post now.