Can you provide the bulletin or a link to it? I’d be curious to see it. I just conferred with the management staff at my dealership and it breaks down like this.
Most A-Plan deals are -$200 Gross front-end profit (before the kick back from the manufacturer)
That $3,000 Loaner Incentive that’s available only through A-Plan comes from the manufacturer, not the dealership. So the dealership will still get that 2% kick back from Volvo when the car gets RDR’d in the system.
In fact, when a dealership has a vehicle marked as a downed-Demo, it gets marked that way in their database too. So when I start writing up an A-Plan deal on a vehicle marked as a downed-demo the A-Plan algorithm will always factor in that $3,000. A-Plan pricing is supposed to be firm and non-negotiable to keep everyone happy. When a dealership alters pricing on an A-Plan deal, that’s when we lose that 2% kickback from the from manufacturer. However, there are loopholes to that. I can change the sale price of the car or the discounts/incentives, but I can give you more for your trade if we’re still a bit away from an ideal number for a Client.
Make sense? Or did I make it more convoluted?