Strictly anecdotal but I’d agree with this. Just don’t see many of these in DC area. Really almost none.
Not sure who the target demo jeep was going after here but I see tons of X7s, plenty of GLSs and Range Rover, so many Range Rovers.
Tough to see the Grand Wagoneer really being a success unless it is seen as equivalent in status to an X7 or Range Rover in wealthy suburbs.
Yukon XL and Escalade ESV are larger AFAIK. The Caddy and arguably even the Denali version of the Yukon have more name recognition.
As fair as build and material quality, Escalade buyers haven’t cared for 20+ years now. Why would they start now?
While I think that is the demographic that Jeep is targeting, I also think that is a strong barrier to break. The Jeep brand has never been associated with luxury, nor the so-called “elite”. This is also why you don’t see the Jeep badging allover the new Wagoneer.
Again, I personally don’t ever foresee a Wagoneer to be in my garage. I would say the same for the Escalade, Tahoe, Yukon, etc. At the price level, I would go German or Japanese before purchasing any of those.
I was going off title of thread and thinking about the Grand Wagoneer. However, I see we have moved on to regular Wagoneer.
Still don’t see many of them but for the non-grand Wagoneer, you are correct, the competition is full size American SUVs versus the European competition.
Wagoneer and GW are the same size. GW is a trim with more features; it’s not a larger vehicle despite the nomenclature.
I was considering the different price points more than size. When you start in mid-80k range competition is different than for a regular Wagoneer that starts around 55k. Size is of course different but I’m not sure size is the determining factor for that many people buying $90k+ SUVs.
What is the reason to buy a wagoneer over a Suburban? GM does a pretty good job in the body on frame SUV department
I think the mileage is a turn off for a lot of people. Jeep desperately needs a more efficient option. I like the car so sales being mediocre is a good thing for me. More sweet Jeep cash when they bring back their end of the year sales.
Towing. I also like Jeep’s tech/interior better but again that’s subjective.
I received that many months ago. I will say, I was impressed by the quality of the materials.
Must be in the high income zip.
Any idea whether there is a search tool to locate a certified dealer?
True. It looks like they are trying to change that with the Wagoneer and Grand Wagoneer. Neither my wife nor I are in the market for a new car. However, I sat in one not long ago.
We live about 12 miles from the dealership. My wife drove the car to our house with the sales guy in the passenger seat. The interior build quality was surprisingly impressive. Reminded me of the Germans. On the flip side, the leather seats did not look luxurious. My wife stated the ride quality was good in both the city and on the highway.
A few other reasons we won’t be getting one.
You do have a point. If I had $88k to spend on a three row large SUV, I am not sure I will spend it on this.
That’s a great question.
I did some digging on their website, and found some interesting “perks” for leasing or purchasing a Wagoneer or Grand Wagoneer from a Wagoneer Certified Dealer (still trying to figure out whether there is a publicly-available database of dealers).
Wagoneer Certified 10 Customer Promises
You also receive free oil changes and tire rotations.
Probably part of the story.
Given the cost of a mail piece like that it’s probably not feasible to dump one of those into every mailbox in our ZIP code, though.
I have a lease ending in June, which can be inferred from my credit file, and I also have auto payments of $849-$1,420 reporting.
Best guess is I was targeted by ZIP + automotive credit history.
Plus
Seems like a good criterias.
Plus i was just being little factitious lol
Oh. 
I worked in the direct mail business in the auto industry early in my career, so your comment tickled that part of my brain. 
Hahaha sorry to dredge up those memories…lol
I saw my first one in town, while it’s impressive not my cup of tea
These perks seem like basic dealership operations for any luxury/near luxury brand. The problem is changing dealership culture is really hard. Hyundai recongizes this and it is why it is trying to soon sell most Genesis models in stand alone luxury dealerships.
That all said, JCDR dealerships should implement these perks for all customers. With the exception of a few small Jeep products they don’t really sell affordable vehicles anymore. The median price of a vehicle at an average JCDR dealership is probably about the same (or maybe higher) than at an Acura dealership.
It is not going to help if the genesis dealership is right next to an Hyundai one.
I saw an article about a one that opened in Louisiana.
Similarly, not going to help if you have dodge and ram in the same building.
