Can GM supplier (GMS) pricing be combined with a trade-in?
As far as I understand when you use a GMS code the dealer gets a bonus from GM.
In most cases the sales price will be lower so there isn’t a point to use it, unless you get a better trade-in value instead. Is this loop hole allowed?
I put up an example of how these programs work - <img
Supplier is hardly a ‘set’ price. Here in Michigan, it’s the starting point.
Yes - it can be combined and it’s not a loophole.
So the dealer can get the GM supplier bonus even if we decide on a lower price?
When I leased an Equinox few weeks ago the dealer said if I use the GMS code they have to give me the car at that price, and since the sales price was already lower we didn’t use it (NorCal).
Edit: Is it possible for me to tell/estimate what’s the invoice price of a car? (other than ask dealer of course)
Yeah - they will usually just subtract the reimbursement into their pricing.
As someone from Detroit, who has done sold and brokered hundreds, of deals - that is bullshit.
It’s the company line, they just do it as a matter of principle. Hell, I’d argue most salesmen don’t know any better.
That dealer/salesman screwed themselves out of extra $$$.
I leased 3 vehicles under the Costco GM supplier Holiday program last year and they went below supplier price on all 3 knowing GM would throw money back at the dealer for using the supplier program. That is what is nice about that program, the customer can get a low price and the dealer gets money from GM.
It’s really common for dealers to hold the line @ supplier or Employee.
Yeah what’s really funny is when they say they can’t go lower and at the same time their website has it discounted below supplier or employee price, before incentives.
Consistency is hardly part and parcel in the car game