As you know I am a leasing expert and was asked by my VP to have a seminar for realtors to boost recruitment. I am speaking at a free event that will teach Realtors in Illinois how to lease a car (think leasehacking 101). You must be a licensed realtor to attend, Realtor number and/or business card will be required. General public events may be held in the future.
This is a very good idea. I hope it will not be a live version of the “How to Buy a Car Book” that us in the industry joke about buyers reading all the time. Because we really are not trying to get over on folks anymore (at least not an Internet Advisor). With all the information online it’s not even possible. So we just try to be really aggressive with our pricing and make it easy. The problem is that over the years (last couple decades), buyers didn’t know what was going on so they played the whole “I don’t really like this color” or the “walk out tactic” knowing that someone would run out to their car to give them that extra $500. So it’s funny when people do that these days (after grinding over phone/email or on the forums) because we’re really not holding onto anything in the first place. Especially this time of year.
So please do spread the knowledge and you can let these folks know that as far as BMW is concerned, Invoices can be calculated at MSRP / 1.055 for i3’s, X1’s, X3’s, 2’s and 3’s. All other models are MSRP / 1.06. That is how 90% of CA’s do it when we have to estimate it (like on a dealer trade or order car).
Thanks for the advise. This will mainly involve getting people to understand leasing basics (residual, MF etc… and how to use it to get the best deals). teach a man how to fish…
Yeah. 15K is a must (unless its an NSX than get 5K and pay the extra mileage). In fact Acura waives half your extra mileage charges upto 7500 miles for a new Acura lease so a TLX would be a great candidate.
