“The study found that for people with household income of more than $250,000, 61% don’t drive luxury brands. They drive Toyotas, Fords, and Hondas like the rest of us.”
I think this is pretty well known, but yet another study confirms it.
I guess they didn’t know about the pre-covid BMW deals we were getting around here. My first BMW was cheaper than a Fit or a Civic. My second was just a bit more than an Accord, despite being twice the sticker price at $75k, I was getting Accords quoted in the mid-high $400’s. My 540 was $499. Both with $3k DAS.
In 2021, the top 1% earned more than twice the income of the top 5% nationwide. While the top 1% earned almost $600,000, you only needed to pull in $240,712 to crack the top 5% of U.S. earners, according to SmartAsset.Jan 24, 2022.
Yeah this is household. So really 2 people making $125K each are in the top 5%.
Luxury is all relative. Cars aren’t important to some people. You also have $80k Suburbans, F-150 Lariats, etc. Looking at the price they paid for a car and how often is probably a better indictor. I’m assuming entry level BMW of MB is considered “luxury” by the article, but a Civic Type R isn’t.
While I can’t figure out why, the figure of $250k/5% seems off. Maybe there are a lot more single-person households than I would have thought. In East and West Coast metro areas, that seems very mainstream. For a family with kids, $250k calls for careful budgeting and spending.
$250k is barely enough for a family of 4 to get by in NoVA, Montgomery County, Howard County, etc. Average single family house in Fairfax County is nearly $1 million. It’s over that in Arlington, Falls Church, and Alexandria.
Bottom line is people making $250k here can’t afford luxury cars.