"Exclusive VIP Invitation" to Toyota Rav4 Upgrade Program

[07.armful_alloy]

2021 Toyota Rav4 XLE w/ ~10k miles, cash purchase new in San Francisco.

The offer arrived in the mail today, along with $1,000 off of the next vehicle purchase on the back of the Vehicle Acquisition Manager. I would normally just toss these into recycling, but I was curious if there was any possibility that this deal was legit and worth looking into, given how few miles our vehicle has.

The only information I was able to find by Googling was from various dealerships. Does anyone here have an understanding of how this program works and where the “gotcha” trap might be?

[mllcb42]

You’ve been marketed to. This is just a spam letter from a local dealer to get you in the door.

[itsrishi]

As a “VIP” they’ll knock $1k off of $5k ADM

[trism]

I’ve been out of the direct mail game for a long time, but I would have probably started that message with:

[title] [last_name]:

Or, depending on the brand of the dealership, maybe

Hi, [first_name]!

followed by

Due to a recent unexpected spike in demand for used vehicles, we urgently need inventory, and trade-in values have never been this strong for your [year] [make] [model]…

𝓪𝓷𝓭 𝓷𝓸𝓽𝓱𝓲𝓷𝓰 𝓲𝓷 𝓽𝓱𝓪𝓽 𝓯𝓸𝓷𝓽 𝔀𝓸𝓾𝓵𝓭 𝓱𝓪𝓿𝓮 𝓰𝓸𝓷𝓮 𝓸𝓾𝓽 𝓾𝓷𝓭𝓮𝓻 𝓶𝔂 𝔀𝓪𝓽𝓬𝓱

[07.armful_alloy]

I cropped the image to remove my personal details, but yea, the font was a terrible decision

[roguelighter]

Wait just a minute…the manager didn’t hand write that note to you? Damn, bamboozled again.

[07.armful_alloy]

I know, right?? They had even said I was their favorite customer in years! /s