What to do when your email offer to a dealership doesn’t get a reply?
A. Send again.
B. Pick a different manager and try again.
C. Call.
D. Move on.
Sometimes I send a web inquiry on a high priced unit. They usually respond to those. Then I ghost them to exact revenge.
But usually I just move on.
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Move on. Plenty of fish in the sea
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You establish that you’re talking to a human before you make an offer.
If they don’t respond to that, they’re not interested in the least. So move on.
The odds of a dealer even having emails for senior staff vary, so when they do not submit info on the “info” form on the website for that car with your burner email and no address or phone number.
Then when the “Internet Sales Specialist” email arrives via their CRM system, put the proposed deal in that reply email and ask that it be delivered directly to the SM, GSM and/or GM and go from there.
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I always call an SM first to establish rapport. Then, I ask if it would be OK to email them a one-page lease proposal like the one below. They’re always receptive and they do respond to the proposal 97% of the time. The proposal speaks volumes, and they know I’m serious.
Let the negotiations begin!
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Yes, but not in the way that you think.
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Really? How so? It’s worked well for me for many years.
Care you share what exactly you are sending? Is it too aggressive or realistic etc?
Move on. Lots of fish in the sea.
As to that email? Yawouza!!
I stick to the short and sweet myself. You don’t have to tell them how to do their jobs. They know how a lease works.
Really? Not always. They rely too heavily on desking software and often don’t know what’s going on behind the scenes (calculations). If it wasn’t for technology, some of these people would be flipping burgers at Mickey D’s. A few months ago, one Ohio F&I guy told me that the $387 dealer doc fee is post tax. Another F&I guy told me that it must be taxable because their desking software was adding tax to the doc fee. Wrong on both counts. Dealer doc fees in Ohio are no longer taxable as of May 1, 2023, per Ohio HB 66. Why didn’t the F&I guys know this? There can be no excuse.
A few years ago, I structured a lease where a portion of the 1000 loyalty cash was allocated to cover all upfront fees, and the balance used as a cap reduction. The software incorrectly calculated (not a trivial calculation) the required cap reduction. The SM agreed after I showed her but didn’t know what to do about it. I suggested that she enter the data manually. Some of the defaults had to be overridden but we managed to do it. Afterwards, I recommended that she contact the software provider. Whether she did or not, I don’t know. Kudos to her b/c she was motivated and wanted to learn. The same was true of an F&I gal at Glen Cove Volvo in NY. She was genuinely interested in learning how to compute NY Sales Tax when capped in a lease. It was a pleasure to work with her.
At any rate, a comprehensive one-page lease proposal can circumnavigate problems. In today’s environment, you can’t be sure of anything. Good 'ole America the Great ranks near the bottom in education… no big surprise and I’m seeing it in the workforce. So, yes, sometimes I have to take the bull by the horns and do their job for them. Sad but true but that’s the reality. If they’re offended, I don’t give a hoot and make no apologies. They can run to their safe place, suck up their boogies, and cuddle with their teddy bear after they had their cookies and milk.
Most of the time I can find an email address for the GM or SM and I send them a message direct. Sometimes I get a reply but it’s usually from some clueless salesperson that isn’t helpful whatsoever.
Are you saying to open a chat and ask to speak to a human instead?
I am not getting any sort of reply from a “ISS.” Anything thing would be helpful.
I like this idea! Call first or even send them a generic email to introduce yourself and then ask them if if could be ok to send them an offer on an instock unit. Sounds much more productive to me.
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I am sending quotes inline with what my research has found from various sources including marketplace, signed deals, and leasehackr calculator.
When I send email to SM or GM, I give them the number I want. Most of the time they will reply directly whether they want to take the deal or not.
What is your ratio of sent emails to replies? Maybe I haven’t sent out enough yet.
If you are getting zero response to a submitted inquiry through a dealer website you are doing it wrong.
You either have sent a completely ridiculous offer or the response is in your spam folder.
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This kind of verbiage means nothing without numbers.
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This doesn’t answer my question. Feel free to copy and paste an example of an email you’ve sent for possible feedback. No disrespect, but you are all over the place when making posts here so I am willing to bet there could be some constructive feedback to offer…if you actually want people to assist. “They aren’t responding” doesn’t tell us much. What are you sending? Do you qualify for the same incentives from other deals you see here? Same tax rate or adjusting to your tax rate? Deals from the current month and not 9 months ago?
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