Dealer employee selling leads to broker?

So earlier in the week, I had reached out to a particular dealership via email, regarding a car they had in stock. Salesman calls me, I give him my numbers for the deal again and he said he will get with his manager and get back to me. Which he didn’t, so I assumed they refused my offer. No big deal, life goes on.

Fast forward to today, I get a call from a broker (not a LH broker). Dude tells me that he pays for a service to get leads from the dealer, and gave me his numbers on the particular car I had inquired about. Mind you, I still didn’t even hear back from the dealership with a yes or a no. Funny thing is that he told the name of his leasing company over the phone, and when he texted me the numbers he used a completely different leasing company name.

I told him that I didn’t hear back from the dealership yet, and he goes “oh, yeah, ok, so you might still hear from them, but yeah, these are my numbers”.

First time I’ve actually had something like this happen. Usually, the dealer will sit on the lead and harass you for the next 6 months trying to sell the car. I can’t imagine that management knows someone is buying their leads.

Is this common? Brokers cold calling dealership leads?

No and this is a good way for them to get sued lol

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You mean that whole privacy of personal information thing matters?

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For a state licensed entity? Yeah I’d say so lol

Very interesting… I have other dealers send me customers numbers on deals they can’t make but know that I can :stuck_out_tongue: But I don’t pay for the lead

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sounds like the broker paying someone in BDC to send them leads

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Block this :clown_face:

Move on

Put GM, salesperson and the broker on a group text. Buy some popcorn and enjoy :slight_smile:

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