Deal check on Rav4 Prime SE, Bay Area CA

First time leasing a car, and have a few questions. I am planning on leasing a R4P SE and holding onto the lease, not buying it out.

Edmunds and Ratefindr says the MF on the car in my Zip is 0.00330. The implied MF on the current R4P lease deal is also .00330. However, backing out the math on the $650 monthly payment estimate from the dealer (quote is attached, and full spreadsheet here), it seems the money factor they’re using is 0.0052.

Is this sort of gap normal, and what is the right strategy to get the price down? I do appreciate that the car is not crammed full of dealer installed options, but would love to get the MF down to something closer to 0.00330.

Thanks for your help!

What made you decide on the RAV4 prime SE for your next lease? Toyotas have much higher leasing on most of their models when you look at alternative brands

I have Hyundai/Kia plugins that are WAY less on a lease and often times have more equipment/features

https://forum.leasehackr.com/t/socal-hyundai-kia-lease-and-purchase-deals-july/413676/730?u=jeff_beachcitiesauto

And you like paying Retail for this car?

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You’re missing some taxes in your calculations (like tax on your $5000 down payment cap cost reduction) and your due at signing in your calculator doesn’t match the offer. It’s about $2000 too high.

With that said, they are still marking up the mf, but not nearly as much as you concluded they are.

you can check this forum to see there are dealers offering it for under MSRP in CA, sometimes $4k under