Deal Check: 2020 Audi SQ5 Prem+. $59k MSRP, $600/mo

Been a long time lurker, and now finally shopping around due to my current Q3 lease ending in the next few months. Inquired online with a local Audi dealer about this SQ5 model (Premium Plus, AudiCare incl., 20", All Weather mats, B&O, Audi Rings illumination) and received these initial offer numbers:

36m/12k
MSRP: 59500
Selling price: 52570.14
DAS: 3500 (tax&fees/first month)
Monthly: 600/mo
Rebate: 1750
RV: 58%
MF: 0.00063

They are also willing to cover the remaining 3 months on my current lease. And also MSD are unavailable due to the dealer being in NY. I’m thinking of trying to negotiate the DAS further. Just curious as to what you guys think. Thanks!

Also, I’m not too familiar with how to work the calculator – but I input the numbers and my score indicated was 8.9. Calculator Score

The lease sheet image suggests you would be putting $3,500 down in a cap cost reduction, then owe for due at signing fees, for a total of $5,250. I think you may be confused on how they are getting to the $600 a month.

They told me the $1,750 rebate would be taken off the original Drive Off cost of $5,250, to get to the final $3,500.

Yes, there are add ons for 1k approximately and that’s making your dealer discount worse. In total you’re getting about a 7% dealer discount and incentives on the car aren’t that great either.

Did you get the MF and RV from Edmunds forums?

I did– and it’s the same MF, but the original RV was 57%. I’m assuming the additional 1% the dealer gave is from the Audicare.

The sheet reads like the dealer discount - $5,179 is then being stacked with the rebate of $1,750 to get to the sales price which is $52,570. Then you have the add on and the fees that bring you back up to $56,105. Maybe I am mistaken, either way the deal as is is not worth drilling into because it’s bad and you can do better.

The trouble with NY dealers and the lack of MSDs is they need to go deeper on the discount for a deal to make sense vs. NJ or CT. I would broaden your search to dealers where you ā€œcouldā€ apply them and push for a 12%-15% discount pre-rebate. If you have a dealer in NJ or CT who will meet you on that, you could go back to your NY dealer and leverage it for a deeper discount due to your lack of ability to apply MSDs in that case. I say this as someone who landed at 17% discounted off on my own SQ5 P+ lease inclusive of Audicare.

Either way, if you have 3 months left on your lease, it may be worth waiting for Summer of Audi to come in the late Spring/early Summer where the rebates get more substantial.

Ah okay. Good to know. Thank you for the insight and advice.

My original lease dealership is NJ based, so I’m currently trying to get initial numbers with the MSDs included. I was just shopping around my local ones first. And if the numbers are still aren’t favorable, I’ll definitely hold until the Summer of Audi special for the bigger incentives.

Honestly I would skip the MSD part for now and just focus on the basics of the deal. Discount, rebates and base MF. You can add in MSDs after. A lot of dealers are confused about MSDs and you may end up complicating the process of just getting initial quotes.

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Gotcha. And yes, this is my first time trying to hack a lease, so the terminology and principles are still very new to me in application.

Negotiated a bit more on the same car, and received the following –

MSRP: $59,500
Selling price: $51,418.68 (13.6% discount)
Monthly: $550/mo
DAS: $3718 (tax/title/fees, first month)
MF: .00063
Residual: 58% (+1 from Audicare)

Tried to negotiate the monthly lower to $500 as indicated on the calculator, but they could not. I then asked another dealer to see if they could match/beat, and the sales manager should to take it. Is this a better deal?

This is not your selling price if it is after the $1750 incentive, nor are you getting a 13.6% discount from the dealer

I’m being delusional in trying to read these. Okay, now I’m starting to understand how to read these offer sheets. So it’s after all the add-on and fees, which will be the ā€œselling priceā€ and not the cap cost, which therefore is not a deal after all.

Unfortunately, they don’t always make it easy to derive. When comparing deals, you want to make sure you isolate what the pre-incentive discount to get to your sales price. It is incredibly common for dealers to roll in incentives into the sales price to make it seem like they’re doing you a favor and giving you an amazing deal. In this case, they’re telling you a sales price and what incentives are there, but they’re already included in the sales price, so they’re kinda double dipping.

Ultimately, the only real knob you have to turn is how much discount the dealer gives. Incentives are from the manufacturer, not the dealer.

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I wouldn’t wring your hands over the deal sheet too much, I think you made a good improvement. The things I would confirm are:

  1. You are only paying the DAS fees, no ā€˜customer cash’ based on this deal
  2. Why did the DAS go up $218 vs the original deal? Tax on Audicare?

This seems like a good idea.

Plus @jrdz could burn off some of those remaining lease payments (could be better negotiation leverage).

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