Chevy Equinox - $10k discount?

Off-Ramp
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Hey guys,

My auntie asked me to help her purchase a new car. I found her a Toyota CHR for around $19k ($23k MSRP). Then someone suggested a Chevy Equinox, which are going for $17k ($27k MSRP). I called the dealer and they have so many that it can’t be a bluff. Has this always been the case?

I know Chevy reliability isn’t up to par with Toyota, but it being a bigger car and still saving about $2k, sound like a good deal to me?

Let me know your thoughts. Also, she’ll be buying it.

Sample deal:
https://www.autotrader.com/cars-for-sale/vehicledetails.xhtml?0=vehicledetails.xhtml&listingId=559930181

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If its a lease, then the reliability aspect is probably overstated and not going to be an issue. If it is for purchase, then its possible that the $2,000 in savings could become expensive over long term ownership.

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3

That’s so funny - I noticed the same thing recently when I was searching for Bolts. How can these possibly be SO cheap?

$17k for a brand new SUV - regardless of GM quality - seems like quite a deal, especially given how the used market is so inflated.

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I also noticed an unwarranted $2.5k price hike from L and LS trims (I could only find LS). The “$27k” MSRP is really around $24k I believe.

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There is a 15% rebate on the purchase of an Equinox. With strong dealer discount it is possible to get 10k off on a purchase but most dealers are going to force you to finance with GMF and take an addendum.

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The “L” trims usually come with almost no appointments and are primarily fleet only vehicles. You’ll probably never find one at a regular dealership.

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Dealer Disclosure: Please contact us to confirm vehicle availability ahead of your visit at (239) 908-2600. Customer must mention the advertisement to the dealer to receive the advertised price. The online price requires the purchase to be titled in a personal name and includes online dealer discounts, manufacturer cash rebates, and conditional incentives that all customers may not qualify for. Tax, title, license, registration fees and applicable dealer fee are extra and will be based on the address listed on the registration. Prices may not include dealer installed accessories. Unless specifically itemized, this offer is not compatible with GM Supplier Pricing (GSP), GM Employee Pricing (GMS) or any special finance or lease offers and may not be compatible with GM Card Points. Business pricing is available upon request. Estero Bay Chevrolet is not responsible for pricing errors.

Hope your aunt is a active duty military, recent college graduate, current lessee, residential contractor, realtor’s association member who doesn’t mind spending an extra $3,500 on off-brand lojack, aftermarket car alarm, nitrogen in the tires, window etching. Oh and if they ‘accidentally’ priced it $2,000 too low, well… not their fault!*

*TypeSH Disclosure: This post was exaggerated for effect, actual dealer overcharge may vary. Overstated conditional offers may or may not reflect actual conditional but unlikely offers included in price.

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That MSRP is a myth in the sense that nobody in their right mind would pay it.

In reality you’re actually getting a very small discount vs what it’s worth.

And the resale value is going to be horrible compared to an equivalent Toyota or Honda.

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9

Okay, as I suspected, these deep discounts are probably available year round. It’s still a huge price difference from a RAV4 but still, over time it probably doesn’t add up.