I am helping a friend of mine purchase a 2025 BMW X5M. I have not negotiated deals to this extent before and don’t have a grasp on what a target sale price after incentives/discount. Any help on where I should expect to land on this would be helpful. The vehicle he is looking at is 142k MSRP and the offer sits at 139,025 pre incentive (2.1%). Plans to pay cash. Thanks!
First, never tell a dealer you’re going to pay cash. Financing is one of their main sources of profit. I would let any dealer know you plan to finance and simply pay it off after a few months, but they don’t need to know you’ll do that. Outside of that, I don’t know that there’s a ton of data points on the car you’re targeting. I think you’d want to target 6% off MSRP at a minimum.
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